Program Schedule

MONDAY FEBRUARY 4, 2013

HAC BOARD OF DIRECTORS MEETING
(Governor General)

This is a closed business meeting for members of the Board.
For more information, please contact Linda Crouch, Executive Assistant & Board Secretary, HAC | 613-237-7149 x 101

HAC ANNUAL GENERAL MEETING
(Carmichael Jackson)

This meeting is open to current members of the Hotel Association of Canada.
For more information, please contact Linda Crouch, Executive Assistant & Board Secretary, HAC | 613-237-7149 x 101

REGISTRATION OPENS
(Toronto Ballroom Foyer)

HAC 100th ANNIVERSARY CELEBRATION & HALL OF FAME AWARDS OF EXCELLENCE DINNER
(Toronto Ballroom)

A party for the century as the Hotel Association of Canada celebrates 100 years!

The evening starts off  with a champagne reception followed by a 5 star dinner  that celebrates one of the Canadian tourism industry’s most trusted and respected associations. A spectacular evening will spotlight the winners of the Humanitarian, Human Resources and Energy & Environment awards in addition to highlighting some key milestones in the evolution of Canadian lodging industry.

***Entrance ticket to the HAC Centennial Celebration & Hall of Fame Awards of Excellence Champagne Reception/Dinner requires the purchase of a separate ticket. Please see the registration page on this website for more details. DEADLINE TO BUY TICKETS WAS JANUARY 17th- 2013 so we could give The Chef our Banquet numbers. LIMITED SEATING IS STILL AVAILABLE BUT YOU MUST ACT FAST. PURCHASE ONLINE or CONTACT YALILA BARREDA @ 416-924-2002 EXT 241 or email yalilabarreda@bigpictureconferences.ca TO RESERVE YOUR TICKETS.

HALL OF FAME AWARDS OF EXCELLENCE WINNERS ANNOUNCED!
Come cheer them on...

Human Resource Award Winner
Holiday Inn Cambridge

Humanitarian Award Winner
Kris Crundwell | Pacrim Hospitality Services Inc.

Energy & Environment Award Winner
The Westin Ottawa

HALL OF FAME AWARDS GUEST SPEAKER

The Honourable Maxime Bernier | Minister of State (Small Business and Tourism)

REGISTRATION OPENS
(Toronto Ballroom Foyer)

NETWORKING BREAKFAST WITH SPONSORS
(Toronto Ballroom Foyer)

Sponsored by:

OPENING REMARKS 
(Toronto Ballroom)
Join Hank Stackhouse, HAC's Chairman, as he welcomes delegates to the Hotel Association of Canada's Centennial Celebration & Conference.

9:00 am – 10:15 am

A WORLD VIEW OF TRAVEL & TOURISM ... AND CANADA'S PLACE IN IT.
(Toronto Ballroom)

Presented by Helen Marano, Director of Government and Industry Affairs for The World Travel and Tourism Council (WTTC) this session will take an international look at what’s happening in global tourism including emerging travel patterns, analyzing growth in new markets and separating trends from fads. What does the international marketplace hold for Canada? What role will leisure, meetings/conventions, sport and family travel play in filling hotel rooms over the next several years?

10:15 am – 10:45 am

NETWORKING COFFEE BREAK WITH SPONSORS
(Toronto Ballroom Foyer)

10:45 am – 12:00 pm

OTA'S, SEARCH ENGINES & MEDIA COMPANIES- CAN'T LIVE WITHOUT 'EM
(Toronto Ballroom)

No topic has generated as much discussion over the last decade as the role of OTA's, Google and Travelzoo in selling hotels, airplane seats and a host of other travel products. Meet the big players and learn about their business models. Are there effective strategies for working in this internet marketplace? Who are the winners and losers over the next few years and longer term? How will smart phones enable even greater transparency among providers…and challenge hoteliers’ revenue management capabilities?

Moderator:
Claire Bishop | MMGY Global

Speakers:
Lara Barlow | Travelzoo
Sabrina Geremia | Google Canada
Amy Severson | Expedia

NETWORKING BUFFET LUNCH WITH SPONSORS 
(Toronto Ballroom Foyer)

BREAKOUT SESSIONS:
THE CHOICE IS YOURS: A1, A2 or A3

1:30 pm – 2:30 pm

A1: REVENUE MANAGEMENT: THE BASICS AND BEYOND
(Carmichael Jackson)

Is anything more relevant in today’s hyper-competitive business environment than revenue management? But what does revenue management mean if you’re part of a chain versus an independent hotel? Are revenue management strategies different in a downtown versus airport versus suburban environment?

This session will provide a comprehensive look at the theory and application of revenue management. You will leave with concrete ideas to take back and implement in your hotel!

Speaker:
Chris Anderson | Cornell University

1:30 pm – 2:30 pm

A2: WHEN MILLENNIALS GO TO WORK FOR BOOMERS, GEN X'S AND Y'ERS
(Johnston)

For frustrated managers and leaders, a guide to instilling a strong work ethic in the modern workforce. Who’s to blame? Who’s right and who’s wrong? Is the expectation of a management role straight from college/university realistic? Who says?
This session puts two recent hotel school graduates against two experienced hotel managers in an open, frank and informative discussion about the workplace of 2013 and beyond.

Moderator:
Jackie Ross | JRoss Hospitality Recruiters

Speaker:
Patrice Basille | Brookstreet Hotel Corp
Paul de La Durantaye | Hotel Le Germain Toronto & Maple Leaf Square
Bryan Mark Lee | Park Hyatt Toronto 
Christie Oreskovich | Delta Chelsea Downtown Toronto

1:30 pm – 2:30 pm

A3: HAC TRAVEL INTENTIONS SURVEY
(Tom Thomson)

Back by popular demand is the Hotel Association of Canada’s Travel Intentions Survey. Join HAC in a look at potential business volumes for 2013, opportunities/challenges and some conclusions on how to book more business in your hotel.

2:30 pm - 2:45 pm

BREAKOUT SESSIONS:
THE CHOICE IS YOURS: B1 or B2

2:45 pm - 3:45 pm

B1: REVENUE MANAGEMENT: THE OUTLOOK
(Carmichael Jackson)

Each year the Hotel Sales & Marketing Association International (HSMAI) Revenue Management Advisory Board identifies key issues impacting the revenue management discipline. This time issues as broad as access to talent, the role of reputation management in strategic decisions, the convergence of RM and social media, and the pro's and con's of centralizing the RM function are amongst the hot topics. Our panel will address HSMAI's key issues with a Canadian spin and discuss the need for and relevance of revenue management in 2013.

Speakers:
Michael Gibbons | Delta Chelsea Downtown Toronto
Bonnie Buckhiester | Buckhiester Management Ltd.
Wendy Lamont | Coast Hotels & Resorts

2:45 pm - 3:45 pm

B2: MAKING THE TEMPORARY FOREIGN WORKERS PROGRAM WORK FOR YOU 
(Johnston)

With labour shortages intensifying, the Temporary Foreign Workers Program provides a welcome solution. But where do you start and is there help with the paperwork? This session will provide step-by-step guidance on how to apply, explain the costs and timing and assist you in determining if the program fits for your hotel.

Moderator:
Wendy Swedlove | Canadian Tourism Human Resource Council

Speaker:
Denis Prud'Homme | Prudhomme International

NETWORKING COFFEE BREAK WITH SPONSORS 
(Toronto Ballroom Foyer)

4:15 pm - 5:15 pm

THE ROLE OF HOTEL MARKETING & CAN IT BE REPLACED BY REVENUE MANAGEMENT? 
 (Toronto Ballroom)

Years ago, hotel marketers needed to understand the role of positioning, and the creative arts: advertising and media. Today, so it seems, marketing is mostly technology-based: Google Adwords, channel management of rates/offers through OTA's and motivating positive TripAdvisor ratings. Advertising is a rare bird!
Do we really need marketing folks anymore, or can we just delegate the odd ad job and leave the decisions regarding how best to optimize occupancy and ADR to our revenue management teams?

Moderator:
Larry Mogelonsky | LMA COMMUNICATIONS INC. 

Speakers:
Vito Curalli | Hilton Worldwide
Adele Gutman | Library Hotel Collection
Colin Morrison | ARC The Hotel

CLOSING REMARKS 
(Toronto Ballroom)

TRAVELZOO COCKTAIL PARTY
(Toronto Ballroom Foyer)

Mix and mingle with the delegates from the Canadian Tourism Marketing Summit at the Travelzoo Cocktail Party! 

It’s domestic and international travel under the microscope. If you market Canadian travel product, you can’t ignore this event. The issues, the trends, the ideas—all in one place. Held in conjunction with HAC, the audience includes anyone involved in tourism marketing including PMO’s, DMO’s, Convention and Tradeshow Venues, Transportation Providers, Attractions, Casinos and more!

For more information, please visit www.cdntourismmarketing.ca

Who Should Attend:
Corporate, Regional and Property-level Hoteliers | Attractions | Transportation Companies | Tourism Industry Suppliers | Provincial, Regional and Municipal Tourism Marketing Organizations | Tourism Sales and Marketing Professionals | Anyone with an interest in Canadian tourism!