Program Announced

If you’re looking for answers on the information and trends in Canadian lodging the HAC Conference is the place to be.
This year, some of the biggest names and the brightest minds in the industry will come together to share insights, nurture ideas and help formulate strategies that will help drive business over the next twelve months.

Top name speakers.
Insightful information.
National networking.
All in one place. All with one objective—more business.
 


REGISTER NOW! Super Early Bird Prices End Dec. 25, 2017

WEDNESDAY FEBRUARY 7, 2018

DELTA HOTELS BY MARRIOTT TORONTO AIRPORT & CONFERENCE CENTRE 
655 DIXON RD, ETOBICOKE, ON M9W 1J3

9:00AM -
4:00PM

HAC BOARD OF DIRECTORS MEETING
(Sohana Room)

This is a closed business meeting for members of the Board. 
For more information, please contact Linda Crouch, Executive Assistant & Board Secretary, HAC | 613-237-7149 x 101

4:15PM -
5:00PM

HAC ANNUAL GENERAL MEETING
(Montreal AB Room)

This meeting is open to current members of the Hotel Association of Canada.
For more information, please contact Linda Crouch, Executive Assistant & Board Secretary, HAC | 613-237-7149 x 101

 

5:30PM -
6:00PM

BADGE PICK UP- REGISTRATION OPENS
(Plaza Foyer)

6:00PM -
9:00PM

OPENING RECEPTION & HAC’S HALL OF FAME AWARDS OF EXCELLENCE PRESENTATION
(Plaza Ballroom C)

The Hotel Association of Canada and members of the Board of Directors welcome all registered delegates to this deluxe function. New this year, we celebrate winners of HAC's Hall of Fame Awards of Excellence- individuals, companies, properties that have demonstrated significant accomplishments, exemplary leadership and tireless commitment to Canada’s lodging industry. The evening will be filled with signature cocktails, amazing food, and tons of excitement as recipients of the Human Resources Award, Humanitarian Award, Green Key Environment Award, Aspiring Hotelier Award, HVS' Most Impressive Hotel Repositioning Award and the Revenue Performance Team of the Year Award will be presented.

Sponsored by:

 

THURSDAY FEBRUARY 8. 2018

DELTA HOTELS BY MARRIOTT TORONTO AIRPORT & CONFERENCE CENTRE 
655 DIXON RD, ETOBICOKE, ON M9W 1J3

7:00AM –
5:00PM

BADGE PICK UP- REGISTRATION OPENS
(Plaza Foyer)

7:00AM-
8:00AM

NETWORKING BREAKFAST WITH SPONSORS
(Plaza Foyer)

Sponsored by:

8:00AM-
8:20AM

WELCOME REMARKS: HAC CHAIR ADDRESS 
(Plaza Ballroom)

Speaker:
Vito Curalli, Chair

8:20AM-
9:00AM

PRESIDENT'S ADDRESS: SUSIE GRYNOL 
(Plaza Ballroom)

Speaker:
Susie Grynol, President

9:00AM-
10:00AM

PLENARY: THE FUTURE IS NOW
(Plaza Ballroom)

Back by popular demand, Tony Chapman moderates a lively panel of innovators discussing the future of the consumer. Revolutions in social media, mobile technology, virtual reality and advanced data analytics have made consumers increasingly savvy and demanding more than ever before. What can the Canadian hotel industry learn from our trend-setters and their future outlook on consumer activity?

10:00AM-
10:30AM

NETWORKING COFFEE BREAK WITH SPONSORS 
(Plaza Foyer)

BREAKOUTS: THE CHOICE IS YOURS
The HAC Conference includes interactive breakout sessions that are designed to appeal to a General Manager or a Director of Sales/Marketing. These workshops incorporate a combination of short presentations from leading industry experts and open debate in which all attendees will be encouraged to participate, offer their own ideas, ask any questions etc. 

10:30AM-
11:45AM

 

A1: AN OWNER, GM, MANAGEMENT COMPANY & UNION REP WALK INTO A HOTEL BAR
(Toronto AB Room)

Ready to have a frank and open conversation about labour? This session is all about perspective, managing expectations, employee relations and driving hotel performance in a unionized or non-unionized environment. This STRATEGY session explores best practices for management to create employee success, collectively.

10:30AM-
11:45AM

 

A2: PROFITS OUTSIDE THE BEDROOM
(Montreal AB Room)

Panel discusses revenue wins from food and beverage outlets. Hear from consultants and operators who are creating significant revenue streams at their properties as they target what guests want—and are willing to pay for—during their stay.

10:30AM-
11:45AM

A3: THE BIG DATA SESSION
(Hamilton Room)

This session reviews Canadian hotel operating statistics, which include measuring profitability, breaking down REVPAR data by full-service vs. limited-service, by class and location types, and taking a deeper market look at profitability change and labor analysis.

10:30AM-
11:45AM

 

A4: PREDICT HOTEL DEMAND FROM AIRLINE BOOKING DATA
(Windsor Room)

Leverage aviation industry data to gain the insight you need to make better strategic decisions and increase demand. Analysis of airline bookings alongside hotel shopping & booking data for a specific timeframe and market reveals opportunities for hoteliers to leverage predictive analytics – allowing hotels to make better inventory management and pricing decisions by adjusting rates and marketing efforts to maximize both room sales and revenue in a given market for a period of time.

11:45AM-
1:00PM

NETWORKING BUFFET LUNCH WITH SPONSORS 
(Plaza Foyer)

1:00PM-
1:30PM
TBA: STAY TUNED!

1:30PM-
2:30PM

PLENARY: NEWLY FORMATTED! HAC’S TRAVEL INTENTIONS SURVEY
(Plaza Ballroom)

Join Nik Nanos (Nanos Research) as he highlights key findings of the 2017 HAC Travel Intentions Survey. The panel will discuss the trends and provide their insight into what this information means to your business and your operational planning.

 

2:30PM-
2:45PM

15 MINUTE INTERMISSION, WALK TO NEXT SESSION

BREAKOUTS: THE CHOICE IS YOURS

2:45PM-
3:45PM

 

B1: DIRECT BOOKING WAR STRATEGY- WHAT IS WORKING FOR FLAGS?
(Toronto AB Room)

In the last couple of years, hotel chains have gradually tried to wrestle back control over distribution from online travel agents. Some have been more successful than others, thanks in part to beefed-up loyalty schemes that offer extra incentives for customers to book through their own websites. While OTA’s aren’t necessarily the biggest part of the mix, their strategic partnership matters. Hear from the diverse panel as they candidly discusses the issues.

2:45PM-
3:45PM

 

B2: CLEANING UP HOUSEKEEPING
(Montreal AB Room)

Join this operational discussion regarding housekeeping; training, retention of staff, in-house or outsourcing, guest expectations, impacts on online reviews, green cleaning products and so much more.

2:45PM-
3:45PM

 

B3: WHY YOU CAN'T COMPETE ON PRICE ALONE!
(Hamilton Room)

Hotels have never operated in a more fragmented or competitive booking environment than they have today. Not only are hoteliers challenged to attract the right guest, at the right price, in markets that have seen large-scale hotel development over recent years, but they are also facing stiff competition from new players in the sharing economy. Learn how to articulate value, not price, the role of discounting and how to set your property apart from the competition. 

2:45PM-
3:45PM

B4: GET CHINA-READY! PREPARING FOR THE CANADA-CHINA YEAR OF TOURISM IN 2018
(Windsor Room)

China is one of Canada’s fastest-growing tourism markets and is our third-largest market in terms of arrivals. Through the New Tourism Vision, the Government is taking action to improve Canadian tourism marketing, access, and product—including a commitment to double the number of tourists from China by 2021. This will have a profound impact on hotels and will provide increased business opportunities in both primary and secondary markets. As we celebrate the Canada-China Year of Tourism in 2018, it will be more important than ever for hotels to ensure they are well-prepared to welcome the expected increase in Chinese visitors. This session will provide participants with a practical best practice guideline to ensure that hotels are China-ready.

3:45PM-
4:15PM

NETWORKING COFFEE BREAK WITH SPONSORS
(Plaza Foyer)

4:15PM-
5:15PM

FINAL PLENARY: DAVID ALLISON
(Plaza Ballroom)

Author, advisor, and researcher David Allison probably knows more about motivating contemporary markets than anyone; he’s been studying how & why people behave the way they do for more than 30 years. He helps organizations and individuals understand their market, survive & thrive through massive change, and motivate more people to act more often.

How to Motivate More People More Often
Curious about why organizations still use outdated ideas like age and gender to define target audiences, David set out to find a better, more contemporary way. After all, today nobody behaves the way they do because of how old they are, or what gender they might be. After 40,000 surveys across North America, David’s research uncovered a system to define target audiences based on what consumers need, want and expect out of life. This new approach motivates more people more often; with as much as 700% more accuracy. David shares the audience profiles he’s discovered, explains how to use them, and offers real-world examples to make the data come to life. This market-motivating tool will change marketing, planning, design and culture in every industry category.

5:15PM-
5:30PM

CLOSING REMARKS
(Plaza Ballroom)

Speakers:
Vito Curalli | Hilton Worldwide
Susie Grynol | Hotel Association of Canada 

 

 

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