Program Announced

If you’re looking for answers on the information and trends in Canadian lodging the HAC Conference is the place to be.
This year, some of the biggest names and the brightest minds in the industry will come together to share insights, nurture ideas and help formulate strategies that will help drive business over the next twelve months.

Top name speakers.
Insightful information.
National networking.
All in one place. All with one objective—more business.
 

WEDNESDAY FEBRUARY 15, 2017

SHERATON CENTRE TORONTO AIRPORT HOTEL AND CONFERENCE CENTRE 
801 DIXON ROAD, TORONTO, ON, M9W 1J5

9:00AM -
4:00PM

HAC BOARD OF DIRECTORS MEETING
(Collingwood Room)

This is a closed business meeting for members of the Board. 
For more information, please contact Linda Crouch, Executive Assistant & Board Secretary, HAC | 613-237-7149 x 101

4:15PM -
5:00PM

HAC ANNUAL GENERAL MEETING
(Macintosh Room)

This meeting is open to current members of the Hotel Association of Canada.
For more information, please contact Linda Crouch, Executive Assistant & Board Secretary, HAC | 613-237-7149 x 101

 

4:30PM -
5:00PM

BADGE PICK UP- REGISTRATION OPENS
(Conference Centre Foyer)

5:00PM -
7:00PM

OPENING RECEPTION
(Ambrosia Ballroom)

The Hotel Association of Canada and members of the HAC Board of Directors welcomes all registered delegates to this deluxe function to reunite with old acquaintances and strike new relationships.

 

THURSDAY FEBRUARY 16, 2017

SHERATON CENTRE TORONTO AIRPORT HOTEL AND CONFERENCE CENTRE
801 DIXON ROAD, TORONTO, ON, M9W 1J5

7:00AM –
5:00PM

BADGE PICK UP- REGISTRATION OPENS
(Conference Centre Foyer)

7:00AM-
8:15AM

NETWORKING BREAKFAST WITH SPONSORS
(Ambrosia Foyer)

Sponsored by:

8:15AM-
8:35AM

WELCOME REMARKS: PHILIPPE GADBOIS 
(Ambrosia Ballroom)

 

Join Philippe Gadbois HAC's Chairman, as he welcomes delegates to the 25th Annual Hotel Association of Canada's National Conference.

8:35AM-
9:00AM

PRESIDENT'S ADDRESS: SUSIE GRYNOL 
(Ambrosia Ballroom)

 

HAC’s new President, Susie Grynol, will share her vision for the association with members.

9:00AM-
10:15AM

UPDATED!!!: TONY CHAPMAN | TAKING THE AIR OUT OF AIRBNB
(Ambrosia Ballroom)

The mass marketplace is collapsing under the weight of abundance.  There are too many choices, channels and messages competing for the attention of a customer who has a finite amount of time.  We are asking them to 'drink from a firehose', and their response is to turn off the tap and move to their social media where they are in control of who they connect with, and what they see, post, review, and buy.

Their online behaviour has spawned a vibrant marketplace populated by Disruptors who effortlessly and thoroughly connect Buyers and Sellers, through their 'User Experience'.   Airbnb, Uber, Alibaba, Facebook, Snapchat, Booking.com and thousands more have set up shop to steal market share.  Many assume little or no inventory, operating or distribution risk.  They only have a 'toll booth' that clips a commission or advertising levy.

Isn't it time we take the air out of Airbnb?

Tony Chapman is one of Canada's top positioning strategists.  Three years ago he left a three-decade career of helping organisations, locally and globally, differentiate their offering.  He sold all of his interests in his advertising and research agencies, so that he could speak his mind at Conferences, and in the Media. Tony’s belief is that the only way mass brands can counter a User Experience, like Airbnb, that thrives in social media, is with a People Experience that comes alive where it matters, in people’s lives. To do so will require an acknowledgement that mass branding and media are losing their voice.  Location and loyalty points, amenities and attitude, rates and reviews will continue to matter, but only if the customer is paying attention to you.

Tony contends that it time to move from waving banners, shouting loud and selling our wares to becoming an enabler of our guest's stories.   Heads in Beds isn't a story.  The story is about the people staying in your hotels, business or leisure.  What are their motivations?  What made them embark on this quest?  What are their unmet needs and experiences they crave to fulfil?  What people and places will help them along the way and how at the end of the trip will they share their experiences and encourage others to seek similar adventures?

Selling and telling your story doesn't matter unless you are enabling each and every one of these guests quests.  The people experience over the user experience.   

Only then can you take the air out of Airbnb.  


Biography

Tony Chapman has crafted and shaped winning business and branding strategies for organisations, associations and individuals across the globe.   He is a serial entrepreneur who has founded and successfully sold two communications agencies, and a research firm.  His contribution to his field was recognised early in 2008 when he became one of the youngest people ever inducted into the Marketing Hall of Legends.    
 
Tony is a regular on Global Television's National Morning Show, an almost daily contributor on Bell's Television and Radio stations, as well as City TV and CBC.   Tony was a Judge on Food Networks hit show Recipe to Riches and the Creator and Host of the Nissan Innovation Challenge. Three years ago Tony successfully divested all of his assets to establish Tony Chapman Reactions - a business focused on speaking, moderating, hosting, and contributing to the conversation in mainstream and social media. Since then he has inspired audiences in China, Spain, Germany, England, Brazil and throughout North America.  His first book, Stop Selling and Start Storytelling, will be published in the Fall of 2017.


READ TONY'S LATEST POSTS

Airbnb just coughed up a nasty hairball

The Year of Living Dangerously. Tony Chapman's 2017 Predictions that he shared on National TV. 

CONTACT DETAILS
Email: tony@tonychapmanreactions.com
Websitetonychapmanreactions.com
Twitter:@TonyChapman

10:15AM-
10:45AM

NETWORKING COFFEE BREAK
(Ambrosia & Conference Centre Foyer)

BREAKOUTS:
Based on the success of the 2016 event, the HAC Conference includes interactive breakout sessions that are designed to appeal to a General Manager or a Director of Sales/Marketing. These workshops incorporate a combination of short presentations from leading industry experts and open debate in which all attendees will be encouraged to participate, offer their own ideas, ask any questions etc. 

 

Presentations specific for a Director of Sales or a Director of Marketing are labelled with this icon.

 

Presentations specific for a General Manager are labelled with this icon.

10:45AM-
11:45AM

A1: AN OWNER, GENERAL MANAGER AND ASSET MANAGER WALK INTO A HOTEL BAR
(Ambrosia II & III Room)

Ready to have a frank and open conversation about hotel performance? This session is all about perspective, managing expectations and driving hotel performance during a major renovation or repositioning. This STRATEGY session explores best practices for management to create success for the property and collectively, the performance of the company.

Moderator:
Sara Glenn | InnVest Hotels

Speakers:
Tammy LeBlanc | Hilton Québec
Tyler MacDonald | Oxford Properties Group
Tim Reardon | Westin Harbour Castle 
David Oliver | Carlson Rezidor Hotel Group

10:45AM-
11:45AM

A2:  E-COMMERCE TIPS FOR THE DIRECTOR OF SALES
(Macintosh Room)

In this session learn to drive hotel online revenues through the management and execution of online services- website, social media, digital marketing, OTA marketing, Cvent etc.  With so many channels, how can you convert more leads into business?  This session is designed to teach you a couple of new tricks, develop an online business plan to achieve goals and hone your marketing skills.

Speaker:
Robert Patterson | MMGY Global

10:45AM-
11:45AM

A3: 5 TIPS ON HOW TO DRIVE DEMAND WHEN CURRENT EVENTS SHIFT THE TRAVEL LANDSCAPE
(Ambrosia I Room)

Brexit, presidential elections, natural events, turmoil and unrest – these are all events that shift the global landscape and affect the travel industry. Travelzoo recently conducted a global trends survey on how certain events impact traveller decisions. Learn more about the survey findings and how your hotel can drive demand during a changing travel environment. 

Speaker:
Susan Catto | Travelzoo Canada

Presented by: 

10:45AM-
11:45AM

A4: ENERGY MANAGEMENT IN HOSPITALITY
(Golden Delicious Room) 

Presented on behalf of Gordon R. Williams Corp. by Jiten Chavda and Rakesh Moza of Honeywell Hospitality Division, who will lead this informative session that will include an update on new energy management technologies for hotels.  This cost savings session is focused on TIPS and TECHNOLOGY using BIG DATA that can allow you to understand the needs of your guests, improve operational efficiency and save the property money.

Speakers:
Jiten Chavda | Honeywell International 
Rakesh Moza | Honeywell International 

Presented by:

11:45AM-
1:00PM

NETWORKING BUFFET LUNCH WITH SPONSORS 
(Ambrosia & Conference Centre Foyer)

1:00PM-
1:30PM

 

 

 

PART 1: HAC’S HALL OF FAME AWARDS OF EXCELLENCE
(Ambrosia Ballroom)

The Hotel Association of Canada’s Hall of Fame Awards of Excellence Program was developed in 2004 with the purpose of recognizing those of its members (individuals, companies, properties) that have demonstrated significant accomplishments, exemplary leadership and tireless commitment to Canada’s lodging industry. The Human Resources, Humanitarian, and Green Key Environment Award will be presented throughout the day.

 

1:00PM-
1:30PM

 

*HUMANITARIAN AWARD PRESENTATION

Presented by: Garth Peterson | IDeaS - A SAS COMPANY

The purpose of the Humanitarian Award is to recognize those working in or who are affiliated with Canada’s lodging industry who demonstrate dedication and responsiveness to the needs of the local, national and/or global community.

WINNER: Chelsea Hotel, Toronto

Sponsored by:

1:00PM-
1:30PM

 

*HUMAN RESOURCES AWARD PRESENTATION

Presented by: Ian Milford | JRoss Hospitality Recruiters

The Human Resources Award is given for programs/individuals that develop a climate conducive to new and/or repeat business, create goodwill among guests, provide special services, reverse negative public relations situations or effectively solve guest complaints.

WINNER: CLIQUE Hotels & Resorts

Sponsored by:

INTERACTIVE WORKSHOPS: THE CHOICE IS YOURS

1:30PM-
2:30PM

B1: 50 SHADES OF STAY: UNDERSTANDING ETHNIC TRAVELLERS
(Ambrosia Ballroom)

Knowledge of the ever growing diversity across Canada can mean great potential for hotels – if understood and used correctly.

In this session, Jason Dunkel of Environics Analytics will share up-to-date data on Canada’s ethnic diversity, including immigration patterns, diversity by cities and generation, and a comparison of diversity in Canada and the U.S.

Waseem Shaikh of advertising agency, McCann Canada will follow with how to use these insights to build a marketing strategy that will attract and better connect your hotel with these communities, and ultimately boost revenues. Expect to learn about language-dependency and cultural targeting; how ethnic travel practices differ from mainstream travellers; holidays and dates of significance for multicultural travellers; and how hotels in native countries are leveraging new media to better serve travellers.

Speakers:
Jason Dunkel | Environics Analytics
Waseem Shaikh | McCann Canada 

1:30PM-
2:30PM

B2: SEE TOMORROW’S HEADLINES BEFORE EVERYONE ELSE!  HAC’S TRAVEL INTENTIONS SURVEY RESULTS REVEALED
(Macintosh Room)

Fresh from the field - we asked and Canadians answered. Join us as we uncover the unapologetic and sometimes shocking reasons that drive and entice today’s Canadian traveller. From favoured amenities, to coffee must haves, to views on Airbnb - we have it all. Find out what it all means for your business in 2017 and beyond in our Survey Says Showcase.

In this session Donna Nixon, Partner at The Strategic Council, will uncover the pulse of what Canadian travellers are planning for the year ahead.  

Speaker:
Donna Nixon | The Strategic Council 

1:30PM-
2:30PM

B3: FLEXING YOUR FITNESS CENTER
(Golden Delicious Room)

David Diehl, Global Director of Sales, Precor will present on the trends the company is seeing on millennial travellers and how hotels can modernize fitness spaces to be ‘forward leaning’; how hotels can make fitness amenities standout on Trip Advisor and other social media forums; tips on positioning fitness amenities to corporate travellers; making the most of a hotel’s fitness budget; and lastly, in-room fitness: what has worked for the major brands that have already launched these programs and you can apply these to drive additional ADR.

Speaker:
David Diehl | Precor

Presented by: 

1:30PM-
2:30PM

 

B4: COST CONTROL FOR FOODSERVICE
(Northern Spy Room)

Whether you are an independent operator, or part of a management group, this session will offer cost saving tips that will add value to your business. The expert panel consists of an Owner/Operator, a Contracting Specialist, and a Procurement Service Advisor, all bringing a unique perspective on foodservice procurement and hotels. With fluctuations in food costs,  where are the opportunities to drive operating costs down?  What do good cost controls look like?  What contributes to purchasing value?  What role can an operator play versus distribution and 3rd party services?

Why should volume leverage not be ignored?  What role should data play in making purchasing decisions? All of these topics and more will be discussed, using real examples, to guide you in better decision making  for a profitable business. 

Watch the video: 

Moderator:
Chris Delaney | Foodbuy Canada

Speakers:
Sandeep Gupta | Sunray Group
Ella Khan | Foodbuy Canada
Rick Turnbull | Foodbuy Canada

Presented by: Foodbuy

2:30PM-
3:00PM

NETWORKING COFFEE BREAK WITH SPONSORS
(Ambrosia & Conference Centre Foyer)

3:00PM-
3:45PM

DESTINATION CANADA’S REV PAR MODEL FOR THE TOURISM SECTOR
(Ambrosia Ballroom)

President & CEO, David Goldstein will speak to Destination Canada’s “RevPAR” strategy for the sector. With a focus on commercial relevance, DC’s marketing initiatives fuel visitor mix and strong demand to drive return on investment for businesses. Goldstein will provide an overview of DC’s data-driven marketing campaigns in its 11 markets and results to date on initiatives like Connecting America.  As a leader in industry knowledge, intelligence, tools, and insights—Goldstein’s presentation is not to be missed.

Speaker:
David Goldstein | Destination Canada

3:45PM-
4:00PM

 

 

 

 

 

PART 2: HAC’S HALL OF FAME AWARDS OF EXCELLENCE
(Ambrosia Ballroom)

*GREEN KEY ENVIRONMENT AWARD PRESENTATION

Presented by: Michael Van Dyke | Ecolab

The Green Key Environment Award recognizes lodging properties that have developed a culture towards integrating environmental management practices that improve everyday operations and the bottom line, while maintaining quality service and meeting guest expectations.  

WINNER: Pine Bungalows

Sponsored by:

4:00PM-
5:00PM

 

FINAL PLENARY: WHAT IS THE FUTURE OF HOTEL BRANDS?
(Ambrosia Ballroom)

With increasing competition and brand proliferation, what are hotels doing to stand out and be innovative? What types of hotels are growing in Canada? In the session, our leadership panel discusses changing customer preferences, various consumer segments and loyalty programs, which will all drive future growth. We have the opportunity to learn from each other by studying each other’s best practices and strategies to enhance business models. 

Moderator:
David Larone | CBRE Hotels

Speakers:
Heather Balsey | IHG
Don Cleary | Marriott Hotels of Canada
Phil Cordell | Hilton Worldwide
David Tarr | Hyatt Hotels Corporation 

5:00PM-
5:15PM

CLOSING REMARKS
(Ambrosia Ballroom)

Speaker:
Philippe Gadbois | HAC Chair

 

 

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