Program Announced

If you’re looking for answers on the information and trends in Canadian lodging the HAC Conference is the place to be.
This year, some of the biggest names and the brightest minds in the industry will come together to share insights, nurture ideas and help formulate strategies that will help drive business over the next twelve months.

Top name speakers.
Insightful information.
National networking.
All in one place. All with one objective—more business.
 

WEDNESDAY FEBRUARY 15, 2017

SHERATON CENTRE TORONTO AIRPORT AND CONFERENCE CENTRE 
801 DIXON ROAD, TORONTO, ON, M9W 1J5

9:00AM -
4:00PM

HAC BOARD OF DIRECTORS MEETING
(Ambrosia I Room)

This is a closed business meeting for members of the Board. 
For more information, please contact Linda Crouch, Executive Assistant & Board Secretary, HAC | 613-237-7149 x 101

4:15PM -
5:00PM

HAC ANNUAL GENERAL MEETING
(Macintosh Room)

This meeting is open to current members of the Hotel Association of Canada.
For more information, please contact Linda Crouch, Executive Assistant & Board Secretary, HAC | 613-237-7149 x 101

 

4:30PM -
5:00PM

BADGE PICK UP- REGISTRATION OPENS
(Conference Centre Foyer Room)

5:00PM -
7:00PM

OPENING RECEPTION
(Ambrosia II, III, IV Rooms)

The Hotel Association of Canada and members of the HAC Board of Directors welcomes all registered delegates to this deluxe function to reunite with old acquaintances and strike new relationships.

 

THURSDAY FEBRUARY 16, 2017

SHERATON CENTRE TORONTO AIRPORT AND CONFERENCE CENTRE
801 DIXON ROAD, TORONTO, ON, M9W 1J5

7:00AM –
5:00PM

BADGE PICK UP- REGISTRATION OPENS
(Conference Centre Foyer)

7:00AM-
8:15AM

NETWORKING BREAKFAST WITH SPONSORS
(Ambrosia Foyer)

Sponsored by:

8:15AM-
9:00AM

OPENING REMARKS 
(Ambrosia Ballroom)

Join Philippe Gadbois HAC's Chairman, as he welcomes delegates to the 25th Annual Hotel Association of Canada's National Conference.

9:00AM-
10:15AM

MORNING KEYNOTE: TONY CHAPMAN | FROM "MASS" TO "MY"
(Ambrosia Ballroom)

Attention is the oxygen of all human endeavor.  With attention comes the opportunity to shape the way a person thinks, feels and behaves... engaging the customer in your promise and offering.  Without their attention you find yourself drifting in a marketplace of abundance where an infinite amount of choice, content, offers and channels are all competing for a customer who has a finite amount of time.

This Great Divide between those that have the customer’s attention, and those that don’t, has created very different market dynamics with the middle ground disappearing. On one side you have the ‘MASS’ brands, who increasingly rely on price and consolidators and who are trying to survive a race to zero, and to a sharing economy, without an airbag. On the other side are the ‘MY’ brands, who strive for relevance, and who compete through personalization, who become enablers of life and livelihood versus simply a provider of beds.

Tony Chapman, one of the youngest individuals to be inducted into the Marketing Hall of Legends, and a recipient of Marketing Magazines coveted Agency of the Year, will share his plan on how any Hotel, large or small, value priced or premium, local or global can compete based on emotion versus simply promotion. From being ‘MASS’ and one of many, to becoming one that matters, to becoming ‘MY’ hotel.

Biography

Tony Chapman is a sought after Keynote Speaker and Moderator, who has shared his philosophy on how to win over the customer, with emotion versus promotion, regardless of the hostility of the marketplace. 

He has wowed audiences in China, throughout Europe, South and North America. Tony is a frequent contributor to the conversation on prime time television and radio networks, in the newspaper and social media.  He was a Judge on Food Network’s Hit Show, Recipe to Riches. and the Host and Creator of Nissan’s Innovation Challenge. He extensively customizes every Keynote with Big Insights, Ideas and Tactics that the audience can action upon.  


READ TONY'S LATEST POST | airbnb just coughed up a nasty hairball

 

10:15AM-
10:45AM

NETWORKING COFFEE BREAK
(Ambrosia & Conference Centre Foyer)

BREAKOUTS:
Based on the success of the 2016 event, the HAC Conference includes interactive breakout sessions that are designed to appeal to a General Manager or a Director of Sales/Marketing. These workshops incorporate a combination of short presentations from leading industry experts and open debate in which all attendees will be encouraged to participate, offer their own ideas, ask any questions etc. 

 

Presentations specific for a Director of Sales or a Director of Marketing are labelled with this icon.

 

Presentations specific for a General Manager are labelled with this icon.

10:45AM-
11:45AM

A1: AN OWNER, GENERAL MANAGER AND ASSET MANAGER WALK INTO A HOTEL BAR
(Macintosh I Room)

Ready to have a frank and open conversation about hotel performance? This session is all about perspective, managing expectations and driving hotel performance during a major renovation or repositioning. This STRATEGY session explores best practices for management to create success for the property and collectively, the performance of the company.

10:45AM-
11:45AM

A2:  E-COMMERCE TIPS FOR THE DIRECTOR OF SALES
(Macintosh II Room)

In this session learn to drive hotel online revenues through the management and execution of online services- website, social media, digital marketing, OTA marketing, Cvent etc.  With so many channels, how can you convert more leads into business?  This session is designed to teach you a couple of new tricks, develop an online business plan to achieve goals and hone your marketing skills.

10:45AM-
11:45AM

 

A3: THOUGHT LEADERSHIP - UNDERSTANDING THE GLOBAL TRAVELLER'S INTENTIONS
(Golden Delicious Room)

Led by Travelzoo, this is an informative session on the current mind set of the consumer and will allow delegates to deepen their understanding of the intentions of the international traveller to Canada. Using valuable stats from Travelzoo's extensive global survey of millions of potential travellers to Canada, session delegates will walk away with tips on how to capture travellers’ imaginations before they buy their destination. 

Presented by: 

11:45AM-
1:00PM

NETWORKING BUFFET LUNCH WITH SPONSORS 
(Ambrosia & Conference Centre Foyer)

1:00PM-
1:30PM

 

 

 

PART 1: HAC’S HALL OF FAME AWARDS OF EXCELLENCE
(Ambrosia Ballroom)

The Hotel Association of Canada’s Hall of Fame Awards of Excellence Program was developed in 2004 with the purpose of recognizing those of its members (individuals, companies, properties) that have demonstrated significant accomplishments, exemplary leadership and tireless commitment to Canada’s lodging industry. The Human Resources, Humanitarian, Green Key Meeting and Green Key Environment Award will be presented throughout the day.

 

1:00PM-
1:30PM

 

*HUMANITARIAN AWARD PRESENTATION

The purpose of the Humanitarian Award is to recognize those working in or who are affiliated with Canada’s lodging industry who demonstrate dedication and responsiveness to the needs of the local, national and/or global community.

Sponsored by:

1:00PM-
1:30PM

*HUMAN RESOURCES AWARD PRESENTATION

The Human Resources Award is given for programs/individuals that develop a climate conducive to new and/or repeat business, create goodwill among guests, provide special services, reverse negative public relations situations or effectively solve guest complaints.

INTERACTIVE WORKSHOPS: THE CHOICE IS YOURS

1:30PM-
2:30PM

B1:  50 SHADES OF STAY: UNDERSTANDING ETHNIC TRAVELLERS
(Macintosh I Room)

Knowledge of the ever growing diversity across Canada can mean great potential for hotels – if understood and used correctly.
In this session, Jason Dunkel of Environics Analytics will share up-to-date data on Canada’s ethnic diversity. Waseem Shaikh of advertising agency McCann Canada follows with how to use the ethnic insights to build a marketing strategy that will attract and better connect your hotel with these communities, and ultimately boost revenues.

Speakers:
Jason Dunkel | Environics Analytics
Waseem Shaikh | McCann Canada 

1:30PM-
2:30PM

B2: HAC TRAVEL INTENTIONS SURVEY
(Macintosh II Room)

A staple at the Hotel Association of Canada’s National Conference, this annual session looks at potential business volumes for 2016, opportunities/challenges and some conclusions on how to book more business in your hotel.

Speaker:
Linda Hartwell | Hotel Association of Canada

1:30PM-
2:30PM

 

B3: SUPPLIER CASE STUDY
(Golden Delicious Room) 

TBA

2:30PM-
3:00PM

NETWORKING COFFEE BREAK WITH SPONSORS
(Ambrosia & Conference Centre Foyer)

3:00PM-
3:30PM

DESTINATION CANADA'S UPDATE
(Ambrosia Ballroom)

David Goldstein, President & CEO of Destination Canada, will provide an update on DC’s marketing initiatives.  He will speak to how the Crown corporation has modernized its mission to grow Canada’s tourism export revenues and support travel/tourism industry partners.  The presentation will bring insight into Destination Canada’s newest initiatives that use data-driven marketing strategies to stimulate international demand and tourism export revenue for Canada.  As a leader in industry knowledge, intelligence, tools, and insights—Goldstein’s presentation is not one to be missed.

Speaker:
David Goldstein | Destination Canada

3:30PM-
4:00PM

 

 

 

PART 2: HAC’S HALL OF FAME AWARDS OF EXCELLENCE
(Ambrosia Ballroom)

*GREEN KEY MEETING AWARD PRESENTATION 

The Green Key Meetings Award recognizes properties (hotels, motels, resorts, convention centers, golf courses etc.) that have incorporated environmental initiatives to its meeting and event spaces which minimize their negative impact on the environment; from energy and water consumption, travel & transportation, food & beverage, handouts, garbage and more.

3:30PM-
4:00PM

*GREEN KEY ENVIRONMENT AWARD PRESENTATION

The Green Key Environment Award recognizes lodging properties that have developed a culture towards integrating environmental management practices that improve everyday operations and the bottom line, while maintaining quality service and meeting guest expectations  

Sponsored by:

4:00PM-
5:00PM

 

FINAL PLENARY: WHAT IS THE FUTURE OF HOTEL BRANDS?
(Ambrosia Ballroom)

With increasing competition and brand proliferation, what are hotels doing to stand out and be innovative? What types of hotels are growing in Canada? In the session, our leadership panel discusses changing customer preferences, various consumer segments and loyalty programs, which will all drive future growth. We have the opportunity to learn from each other by studying each other’s best practices and strategies to enhance business models. 

Moderator:
David Larone | CBRE Hotels

Speakers:
Heather Balsey | IHG
Don Cleary | Marriott Hotels of Canada
Phil Cordell | Hilton Worldwide
David Tarr | Hyatt Hotels Corporation 

5:00PM-
5:15PM

CLOSING REMARKS
(Ambrosia Ballroom)

Speaker:
Philippe Gadbois | HAC Chair

 

 

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