Program Announced

If you’re looking for the answers, the information and trends in Canadian lodging the HAC Conference is the place to be.
This year, some of the biggest names and the brightest minds in the industry will come together to share insights, nurture ideas and help formulate strategies that will help drive business over the next twelve months.

Top name speakers.
Insightful information.
National networking.
All in one place. All with one objective—more business.
 

MONDAY FEBRUARY 29, 2016

HILTON TORONTO HOTEL,  145 Richmond St W, Toronto, ON M5H 2L2

9:00AM -
4:00PM

HAC BOARD OF DIRECTORS MEETING
(Osgoode Boardroom)

This is a closed business meeting for members of the Board. 
For more information, please contact Linda Crouch, Executive Assistant & Board Secretary, HAC | 613-237-7149 x 101

4:15PM -
5:00PM

HAC ANNUAL GENERAL MEETING
(York Meeting Room- Lobby Level)

This meeting is open to current members of the Hotel Association of Canada.
For more information, please contact Linda Crouch, Executive Assistant & Board Secretary, HAC | 613-237-7149 x 101

 

4:00PM -
5:00PM

HOSPITALITY HACKS: A GUIDE TO HOTEL SOCIAL MEDIA PRESENTED BY TRAVELZOO
(Governor General’s Room, 2nd Floor)

Join the travel experts from TRAVELZOO for a special information forum. They will share invaluable information on how to leverage social platforms in today's competitive market:

  • Overview of four major social media channels (Facebook, Twitter, Pinterest and Instagram)
  • Developing an audience
  • Tips on building content
  • Using social media to support events
  • How to maintain your presence on social media

If you are interested in joining please contact Lara Barlow – lbarlow@travelzoo.com or Christie McConnell-  cmcconnell@travelzoo.com 

 

4:30PM -
5:00PM

BADGE PICK UP- REGISTRATION OPENS
(Lobby Level)

5:00PM -
7:00PM

OPENING RECEPTION
(Tundra. Lobby Level)

Tony Pollard, President of the Hotel Association of Canada and members of the HAC Board of Directors welcomes all registered delegates to this deluxe function to reunite with old acquaintances and strike new relationships.

Sponsored by:

 

TUESDAY MARCH 1, 2016

HILTON TORONTO HOTEL,  145 Richmond St W, Toronto, ON M5H 2L2

7:00AM –
5:00PM

BADGE PICK UP- REGISTRATION OPENS
(Foyer | Convention Level)

7:00AM-
8:45AM

NETWORKING BREAKFAST WITH SPONSORS
(Foyer | Convention Level)

Sponsored by:

8:45AM-
9:00AM

OPENING REMARKS 
(Toronto Ballroom)

Join Philippe Gadbois HAC's Chairman, as he welcomes delegates to the Hotel Association of Canada's National Conference.

9:00AM-
9:15AM

THE HONOURABLE BARDISH CHAGGER- MINISTER OF SMALL BUSINESS AND TOURISM
(Toronto Ballroom)

A natural leader and organizer, Bardish Chagger is devoted to inclusion and community building. From assisting with recreational sports for kids to volunteering with seniors, Bardish is committed to strengthening the bonds of the Waterloo community.

In her role with the Kitchener-Waterloo Multicultural Centre, Bardish has worked to foster diversity within the community providing opportunities for social and economic engagement. As the former executive assistant to former Member of Parliament Andrew Telegdi, Bardish has a deep understanding of the issues that are important to residents of Waterloo, including manufacturing, technology and innovation.

Passionate about community involvement, Bardish has lent her support to many different causes and organizations including The Rotary Club of Waterloo, Interfaith Grand River, and the Workforce Planning Board of Waterloo Wellington Dufferin. She considers herself part of the Charter of Rights and Freedoms generation, and has participated in policy conferences on many issues including the advancement of same-sex marriage rights and the national manufacturing strategy.

Bardish graduated from the University of Waterloo with a Bachelor of Science. In 2012, The Waterloo Region Record recognized Bardish as one of “40 under 40” who would lead the Region of Waterloo into the future.

Speaker:
Bardish Chagger | Minister of Innovation, Science & Economic Development

9:15AM-
10:15AM

MORNING KEYNOTE:  DEMYSTIFYING DISTRIBUTION
(Toronto Ballroom)

Still challenged by the prominence of bookings through third party intermediaries? Learn new techniques to understand distribution costs and its impact on hotel profit. Cindy Estis Green of Kalibri Labs tackles these issues as she updates the Distribution Channel Analysis: A Guide for Hotels, the industry's most comprehensive study on the subject which she co-authored originally in 2012 (revision due out in Q1'16). 

Speaker: 
Cindy Estis Green | Kalibri Labs, LLC

10:15AM-
10:45AM

NETWORKING COFFEE BREAK
(Foyer | Convention Level)

BREAKOUTS:
The Hotel Association of Canada has been raising awareness of the critical importance of travel and tourism to Canada whose $84.8 billion contribution to the Canadian GDP is worth more than agriculture, fisheries and forestry combined.

The Hotel Association of Canada recognizes that in order to improve the visitor experience a substantial amount of work must be undertaken behind the scenes. This is why the HAC Conference includes 6 interactive breakout sessions. These workshops will incorporate a combination of short presentations from leading industry experts and open debate in which all attendees will be encouraged to participate, offer their own ideas, ask any questions etc. 

 

Presentations specific for a Director of Sales or a Director of Marketing are labelled with this icon.

 

Presentations specific for a General Manager are labelled with this icon.

10:45AM-
11:45AM

 

A1: THE LONG ROAD- UNDERSTANDING THE PATH TO PURCHASE
(Carmichael/Jackson)

Our customers are facing a long, unpredictable road when it comes to purchasing travel. Starting their shopping journey after watching the Trivago guy on TV then off to TripAdvisor, Kayak, Expedia, a Google Search, a couple of hotel sites, Facebook, Instagram and then finally back to the hotel site. With such complexity in the purchase cycle and an unpredictable shopping experience, how do hotels present their properties on all devices, on all platforms with the most powerful, consistent message?

New advances in technology have created opportunities for hotels to drive operating efficiency and engage with guests, from booking to checkout. This session is designed to help General Managers deliver the highest return and understand the best practices for digital marketing.

Moderator:
John McAuliffe | Leonardo Worldwide Corporation

Speakers:
Kyle Nantais | Westmont Hospitality Group
Alan Young | Puzzle Partner Ltd.

10:45AM-
11:45AM

A2:  A DIRECTOR OF SALES, MARKETING MANAGER AND AN INFORMED CUSTOMER WALK INTO A HOTEL BAR.
(Tom Thomson)

According to Daniel Pink, bestselling author of “To Sell is Human,” sales has changed more in the past 10 years than the previous 100. Technology and the availability of information is driving this change and sales and marketing people are no longer the gatekeeper of information about their product or service. Buyers are more informed than ever before and no longer need sales and marketing people for information.

So how has our sales and marketing practices evolved to provide our clients with the right information at the right time during their buying process that drives value? Most sales and marketing teams are still working in parallel and not aligned to the needs of the customer.

According to Peppers & Roberts Group, 81% of companies with strong customer experience competencies outperform their competition. That starts by aligning sales and marketing, not by resolving differences between them, but by working together to build an integrated strategy based on their customer’s buying journey.

In this session, we will explore:

  • Challenges and risks when sales and marketing teams are not in alignment
  • How to build an integrated sales and marketing strategy with the customer at the centre of it
  • Examples of companies doing this well


Moderator:
Tammy Gillis | Gillis Consulting and Training Inc

Speakers:
Vince Ambrico | Choice Hotels Canada
Geoffrey Parsons | Deloitte Canada
Jennifer Worden | Marriott Hotels of Canada

10:45AM-
11:45AM

 

A3: THE SHARING ECONOMY- SHAKING UP TRADITIONAL BUSINESS MODELS
(Toronto Ballroom)

The emergence of peer-to-peer sites such as Airbnb and Uber and their effect on disrupting traditional business/economic models has been one of the more captivating discussions as of late. These companies are overhauling the traditional concept of business versus consumer by enabling anyone to offer up their apartments or cars in return for cash. What began as a niche sector, brushed aside by cynics, has blossomed into a whole industry, and now consumers, who are constantly connected, are more willing than ever to base their choices on accessibility and reputation rather than traditional indications of trust when it comes to picking services.

Companies that understand this changing consumer landscape will have a competitive advantage. How have both emerging and traditional organizations adapted to evolving consumer expectations?

Take part in this lively debate!  

Moderator:
Cameron Gordon | Twitter Canada

Speakers:
Terry Mundell | Greater Toronto Hotel Association
Muneeb Mushtaq | AskforTask Inc.
Tim Wootton | Rover Parking
Aaron Zifkin | Airbnb

11:45AM-
12:45PM

NETWORKING BUFFET LUNCH WITH SPONSORS 
(Foyer | Convention Level)

12:45PM-
1:00PM

NEW: TOP ISSUES IMPACTING CANADIAN HOTEL OPERATORS
PART 1- THE ECONOMY

(Toronto Ballroom)

Speaker:
Robert Hogue | RBC

1:00PM-
1:30PM

 

 

 

 

 

 

 

PART 1: HAC’S HALL OF FAME AWARDS OF EXCELLENCE
(Toronto Ballroom)

Title Sponsor:

The Hotel Association of Canada’s Hall of Fame Awards of Excellence Program was developed in 2004 with the purpose of recognizing those of its members (individuals, companies, properties) that have demonstrated significant accomplishments, exemplary leadership and tireless commitment to Canada’s lodging industry. The Human Resources, Humanitarian, Green Key Meeting and Green Key Enerygy & Environment Award will be presented throughout the day.

Presented By: Valerie Woods | Director of Business Development, Hotels

 

1:00PM-
1:30PM

*HUMANITARIAN AWARD PRESENTATION

Presented by: Mohamed Khanat | IDeaS – A SAS COMPANY

The purpose of the Humanitarian Award is to recognize those working in or who are affiliated with Canada’s lodging industry who demonstrate dedication and responsiveness to the needs of the local, national and/or global community.

WINNER: Scott Allison | Marriott Hotels

Sponsored by:

1:00PM-
1:30PM

*HUMAN RESOURCES AWARD PRESENTATION

Presented by: Ian Milford | JRoss Hospitality Recruiters

The Human Resources Award is given for programs/individuals that develop a climate conducive to new and/or repeat business, create goodwill among guests, provide special services, reverse negative public relations situations or effectively solve guest complaints.

WINNER: Carolyn J. Clark| FRHI Hotels & Resorts

Sponsored by: 

INTERACTIVE WORKSHOPS: THE CHOICE IS YOURS B1 B2 B3 B4

1:30PM-
2:30PM

 

B1: YOUNG GUNS PANEL
(Tom Thomson)

Hear from the next generation of recent hospitality graduates. 
Vito Curalli moderates a panel of "fresh faces" with a series of questions focussed on hotel operations, travel experiences and their vision for the future of Canadian hotels. 

Moderator:
Vito Curalli | Hilton Worldwide

Speakers:
Morgan Da Rocha | Sheraton Gateway Hotel
Alyson Gregoire | Sheraton Centre Toronto
Jamie Knoepfli | Four Seasons Hotel Toronto
Brian Nam | Sheraton Centre Toronto
Giovanna Vallejo | Hilton Toronto Hotel

1:30PM-
2:30PM

B2: BACK BY POPULAR DEMAND- WHAT MAKES A HOTEL PROFITABLE?  10 OPERATIONAL TECHNIQUES FOR SUCCESS 
(Carmichael/Jackson)

Yield Management, Sales Management, Budget and Business Plan Preparation all affect the operating success for a hotel. These items directly relate to the day-to-day decisions managers make, as well as, measure managerial flexibility and competency.
Using multiple “practical examples” from across Canada, David Larone and his panel of industry experts provide helpful advice, strategic counselling and suggestions to help improve the hotel operations.

Moderator: 
David Larone | CBRE

Speakers: 
Scott Allison | Marriott Hotels
Philippe Gadbois | Atlific Hotels
Mike Jackson | Easton's Group of Hotels
Didier Obeuf | Groupe Germain Hotels

1:30PM-
2:30PM

B3: HAC TRAVEL INTENTIONS SURVEY
(Casson)

A staple at the Hotel Association of Canada’s National Conference, this annual session looks at potential business volumes for 2016, opportunities/challenges and some conclusions on how to book more business in your hotel.

Speaker:
Linda Hartwell | Hotel Association of Canada

1:30PM-
2:30PM

B4: TAKE BACK YOUR GUESTS
(Toronto Ballroom)

The Hotel Association of Canada, Alberta Hotel and Lodging Association, and the BC Hotel Association have all invested in Check In Canada, a ground breaking national initiative that contributes to the improved alignment of tourism marketing in Canada and help hoteliers reduce reliance on OTAs. Find out how this is actually working in Western Canada, and how you can substantially reduce your OTA costs and ensure your customer books direct with your hotel. The Ontario Restaurant Hotel and Motel Association has seen the math and is looking to join Check In Canada. Join Tony Elenis (ORHMA CEO), Dave Kaiser ( AHLA CEO) and Bruce Okabe (Check In Canada, Chief Strategy Officer) in an interactive panel discussion and find out more about Check In Canada's plans for implementation in Ontario.

Moderator:
Jordan McKay | Alberta Hotel & Lodging Association

Speakers:
Tony Elenis | Ontario Restaurant Hotel & Motel Association
Dave Kaiser | Alberta Hotel & Lodging Association
Bruce Okabe | Check In Canada

2:30PM-
3:00PM

NETWORKING COFFEE BREAK WITH SPONSORS
(Foyer | Convention Level)

3:00PM-
3:30PM

NEW! TOP ISSUES IMPACTING CANADIAN HOTEL OPERATORS.
PART 2- INTERNATIONAL TOURISM, CONNECTING AMERICA and PREPARING FOR CANADA’S 150th BIRTHDAY

(Toronto Ballroom)

Speaker:
David Goldstein | Destination Canada

3:30PM-
4:00PM

 

 

 

PART 2: HAC’S HALL OF FAME AWARDS OF EXCELLENCE
(Toronto Ballroom)

*GREEN KEY MEETING AWARD PRESENTATION 

The Green Key Meetings Award recognizes properties (hotels, motels, resorts, convention centers, golf courses etc.) that have incorporated environmental initiatives to its meeting and event spaces which minimize their negative impact on the environment; from energy and water consumption, travel & transportation, food & beverage, handouts, garbage and more.

WINNER: The International Centre, Toronto

3:30PM-
4:00PM
 

*GREEN KEY ENERGY & ENVIRONMENT AWARD PRESENTATION

Presented by: Michael Van Dyke | Ecolab

The Green Key Energy & Environment Award recognizes lodging properties that have developed a culture towards integrating environmental management practices that improve everyday operations and the bottom line, while maintaining quality service and meeting guest expectations  

WINNER: Pemberton Valley Lodge

Sponsored by: 

4:00PM-
4:45PM

FINAL PLENARY: SIR DAVID MICHELS 
(Toronto Ballroom)

Sir David Michels
Chairman: Michels & Taylor; London & Capital
President: The Tourism Alliance; The Institute of Hospitality
Board Member: Strategic Hotels & Resorts; Jumeirah Group; The Savoy; Miroma

Having spent over 40 years in the hotel and gaming business, Sir David retired as Chief Executive of Hilton Group in 2007 having sold Hilton International to Hilton Hotels Corporation for £4 billion and launching Ladbrokes as a standalone public company.  Prior to this David was Chief Executive of Stakis , which he joined in 1990 and sold some 9 years later to Ladbrokes for £1.2 billion. David's previous experience included Executive President Worldwide Marketing for Hilton, Managing Director of Hilton UK and prior to that, some 17 years in various hotel positions around the world with Grand Metropolitan.

Knighted in 2006 for services to hotel and catering industry. Sir David Michels is currently Chairman of Michels & Taylor and London & Capital. He is also a board member of Strategic Hotels and Resorts, Jumeirah Hotels, The Savoy and Miroma and is currently President of both The Tourism Alliance and The Institute of Hospitality.  Previous roles have included that of Deputy Chairman of both Marks & Spencer and easyJet, Board member of British Land, RAB Capital, Arcadia and Paramount Restaurants and David is also a past President of the British Hospitality Association.   

Sponsored By:

4:45PM-
5:00PM

CHAMPAGNE TOAST CELEBRATING TONY POLLARD'S 25 YEARS WITH HAC
(Toronto Ballroom)

Tony Pollard has provided invaluable leadership for the HAC and our industry. His consistent and resolute focus on working with members to improve the industry has distinguished the HAC and made it what it is today, the effective voice of the Canadian hotel & lodging industry. We are indebted to his vision and commitment to propelling the association and the industry forward. 

 

5:00PM-
5:15PM

CLOSING REMARKS
(Toronto Ballroom)

Speaker:
Philippe Gadbois | HAC Chair

 

 

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