Active in the hotel industry for nearly thirty years and has significant experience in hotel branding and franchising from over twenty years spent leading the Canadian development efforts of Choice Hotels Canada, Starwood Hotels & Resorts and Wyndham Hotels & Resorts.

He also maintains is real estate license from his stint as Vice President - Hotels at CBRE Limited. During his three years with its hotel brokerage practice, he worked across Canada providing hotel owners with actionable insight on hotel acquisition, disposition, valuation and branding.

The experience he gained in these various roles has given him exposure to a broad range of hotel assets across the lodging spectrum and built enduring relationships with owners, developers and advisors from coast-to-coast.

Most recently, as Vice President Hotel Acquisitions & Business Development at Freed Developments he was focused on uncovering hotel acquisition and joint venture opportunities that can be enhanced and intensified through innovative design and thoughtful master planning.

Scott’s main claims to fame is having visited the Canadian moose trilogy of Moose Jaw, Moose Factory and Moosonee, and having a town named after him in Saskatchewan (Duff, SK pop. 30).