Amy Hulbert is vice president of boutique and upscale brands for BWH Hotel Group. A 25-year veteran of the hospitality design industry, Hulbert joined the company in 2010 and now leads the brand team in helping promote the successful growth and performance of its upscale and boutique brands.

At the helm of the design department for BWH Hotel Group for nearly a decade, she led the design of two of BWH Hotel Group’s newest brands - Vīb® and GLō®, and developed the conversion boutique brands Sadie and Aiden, and rolled out various prototypes for the company’s legacy brands. Helping catapult the company to the forefront of industry innovation through cutting-edge design, Hulbert is an industry thought leader and frequently shares her insight in forward-thinking articles and industry panels focused on hotel design trends.