Beth McMahon brings over 20 years of executive leadership in the association sector, with a strong track record of delivering growth, advocacy, and organizational transformation. As President & CEO of the Hotel Association of Canada (HAC), she is leading the industry into a bold new era—amplifying its voice, advancing key policy priorities, and driving policies that grow Canada’s travel and tourism industry.

Prior to HAC, Beth served as CEO of the Canadian Institute of Planners, Vice President of Policy and Public Affairs at the Canadian Vintners Association (now Wine Growers Canada), and CEO of the Canadian Organic Growers. Having lived on both the East and West coasts of Canada, she brings a broad national perspective to her work—and now proudly calls Ottawa home.