Beth McMahon is President & CEO of Hotels Canada, where she leads the national association's advocacy and strategic priorities on behalf of Canada's hotel sector. In her third year at the helm, Beth has expanded the organization's industry influence through initiatives including the Executive Advocacy Council, Women's Ownership Network, No Room for Trafficking, and a strategic partnership with the Interior Design Show. Under her leadership, Hotels Canada has strengthened its role as a trusted voice on investment, workforce development, and tourism growth. Beth also serves on the Boards of Directors of Tourism HR Canada and Green Key Global, supporting the long-term success and competitiveness of Canada's tourism and hospitality industry.