Full Name
Ross Jefferson
Job Title
President & CEO
Company/ Property
Discover Halifax
Speaker Bio
Ross Jefferson is the President and CEO of Discover Halifax, the regional destination marketing organization responsible for overseeing the growth of the tourism economy in Halifax.
With over 5.3 million overnight stays annually, tourism in Halifax is $1.3 billion industry and as one of Canada’s leading destinations for leisure visitors, cruise, and conventions, the industry is a major contributor to the economic prosperity for the region.
Ross has an Executive MBA from the Richard Ivey School of Business at the University of Western Ontario and holds the ICD.D destination from the Institute of Corporate Directors. Ross has served on many boards including the Canadian Automobile Association and with the Destination Marketing Association of Canada.
With over 5.3 million overnight stays annually, tourism in Halifax is $1.3 billion industry and as one of Canada’s leading destinations for leisure visitors, cruise, and conventions, the industry is a major contributor to the economic prosperity for the region.
Ross has an Executive MBA from the Richard Ivey School of Business at the University of Western Ontario and holds the ICD.D destination from the Institute of Corporate Directors. Ross has served on many boards including the Canadian Automobile Association and with the Destination Marketing Association of Canada.
