Program Announced

If you’re looking for answers on the information and trends in Canadian lodging the HAC Conference is the place to be.
This year, some of the biggest names and the brightest minds in the industry will come together to share insights, nurture ideas and help formulate strategies that will help drive business over the next twelve months.

Top name speakers.
Insightful information.
National networking.
All in one place. All with one objective — more business.

 

WEDNESDAY FEBRUARY 27, 2019

DELTA HOTELS BY MARRIOTT TORONTO AIRPORT & CONFERENCE CENTRE 
655 DIXON RD, ETOBICOKE, ON M9W 1J3

9:00AM -
4:00PM

HAC BOARD OF DIRECTORS MEETING
(Sohana Room)

This is a closed business meeting for members of the Board.
For more information, please contact Linda Crouch, Executive Assistant & Board Secretary, HAC | 613-237-7149 x 101

4:15PM -
4:45PM

HAC ANNUAL GENERAL MEETING
(Toronto Room)

This meeting is open to Voting Members (Hotel Corporations active in the Canadian lodging industry; Provincial or Territorial associations) of the Hotel Association of Canada.
For more information, please contact Linda Crouch, Executive Assistant & Board Secretary, HAC | 613-237-7149 x 101

 

5:00PM -
6:00PM

BADGE PICK UP - REGISTRATION OPENS
(Plaza Foyer)

5:30PM -
6:00PM

HAC’S AWARDS OF EXCELLENCE PRESENTATION
(Plaza Ballroom C)

For 15 years the Hotel Association of Canada’s Awards of Excellence has been celebrating members of the industry who have demonstrated phenomenal accomplishments, exemplary leadership and tireless commitment to Canada’s hotel and lodging industry. Our Awards of Excellence Winners will be celebrated at the top end of the evening with a special presentation in Plaza Ballroom C hosted by Alison Evans, Interim President at HAC. The presentation of the Awards will begin at 5:30PM and will be complete by 6:00PM. We encourage you to arrive no later than 5:15PM, to take your seats in the Plaza Ballroom C for our special presentation. We invite you to join us while we celebrate these winners as they walk down the red carpet!

6:00PM -
9:00PM

HAC WELCOME RECEPTION
(Plaza Ballroom AB)

The evening will be filled with fabulous energy, signature cocktails, amazing food and tons of networking excitement.

Sponsored by:

Marriott logo

 

 

THURSDAY FEBRUARY 28, 2019

DELTA HOTELS BY MARRIOTT TORONTO AIRPORT & CONFERENCE CENTRE
655 DIXON RD, ETOBICOKE, ON M9W 1J3

7:00AM –
5:00PM

BADGE PICK UP - REGISTRATION OPENS
(Plaza Foyer)

7:00AM-
8:00AM

NETWORKING BREAKFAST WITH SPONSORS
(Plaza Foyer)

Sponsored by:

Coast hotels logo

8:00AM-
8:10AM

WELCOME REMARKS: HAC CHAIR ADDRESS
(Plaza Ballroom AB)

Speaker:

8:10AM-
8:50AM

PRESIDENT'S ADDRESS: ALISON EVANS | INTERIM PRESIDENT
(Plaza Ballroom AB)

Alison Evans joined the Hotel Association of Canada as Interim President earlier this year, leading the execution of the Association’s Strategic Plan. Alison will provide HAC Conference delegates with an update on the Association’s targeted advocacy efforts and inform on innovative program achievements and the organizations new inclusive membership structure.

Speaker:

8:50AM-
9:00AM

HOST’S WELCOMING REMARKS – SUHANA MEHARCHAND
(Plaza Ballroom AB)

Award-Winning CBC News Anchor

Suhana Meharchand is a national news anchor with CBC News Network, the former host of Saturday Report and has anchored the CBC Evening News. Bringing a wealth of professional experience to all her talks and hosting engagements, Meharchand never fails to impress.

Speaker:

9:00AM-
10:00AM

 

PLENARY: MICHELE ROMANOW - GETTING TO SUCCESS: EMBRACING CHANGE, ENCOURAGING DISRUPTION, AND INCENTIVIZING INNOVATION
(Plaza Ballroom AB)

Tech titan Michele Romanow is an engineer and a serial entrepreneur who started three companies before her 28th birthday. A Dragon on CBC’s hit show Dragons’ Den, Michele is the co-founder of e-commerce platforms Buytopia.ca, Snap By Groupon, and — most recently — Clearbanc, an online financial service for freelancers, independent contractors, and entrepreneurs.

In this insightful and useful talk, Michele recounts her journey from a Queen’s University undergrad to becoming ranked in WXN’s “100 Most Powerful in Canada” and listed as a Forbes’ “Millennial on a Mission”, sharing along the way the lessons she’s learned as one of Canada’s most successful entrepreneurs, including the necessity of embracing change, encouraging disruption, and incentivizing innovation at every stage of the game.

Speaker:

Sponsored by:

Hilton logo

10:00AM-
10:45AM

NETWORKING COFFEE BREAK WITH SPONSORS
(Plaza Foyer)

Sponsored by:

BREAKOUTS: THE CHOICE IS YOURS A1, A2, A3, A4 or A5

The HAC Conference includes interactive breakout sessions that are designed to appeal to a General Manager or a Director of Sales/Marketing. These workshops incorporate a combination of short presentations from leading industry experts and open debate in which all attendees will be encouraged to participate, offer their own ideas, ask any questions etc.

10:45AM-
11:45AM

A1: THE BIG DATA SESSION
(Plaza Ballroom C)

This session reviews Canadian hotel operating statistics, which include measuring profitability, breaking down REVPAR data by full-service vs. limited-service, by class and location types, and taking a deeper market look at profitability change and labor analysis.

Speakers:

Sponsored by:

  

 

10:45AM-
11:45AM

A2: HOSPITALITY: THE PEOPLE BUSINESS
(Toronto Room)

Curious how to win the war on attracting, and retaining, top talent? Join this breakout session on the core challenges facing hoteliers and the industry today––and the latest technology solutions to address them. The secret to guest satisfaction starts with your employees. We’ll cover how operations-focused communication strategies help hotels to thrive and keep employee satisfaction high despite current low unemployment rates and related retention hurdles.

Additional resources:

RHW Management Case Study 

2019 Hospitality Industry Trends

Speakers:

Christine Andrews

Hostmark Hospitality Group

Jeff David

Jeff David Hospitality

Connie Rheams

Beekeeper

Sponsored by:

 

Beekeeper logo

 

10:45AM-
11:45AM

A3: STRATEGIES FOR GROWING PROFITS, GOING GREEN, AND GUEST SATISFACTION
(Montreal Room)

The cloud, big data, AI and automation are quickly revolutionizing industries across Canada, including hospitality. Yet, hospitality executives are STILL short on time, challenged to make sense of performance data in disparate systems. The back office environment - with its proprietary or home-grown software programs, wide variety of data feeds, and spreadsheet output featuring total variability in labels and layout - is not making us more efficient, productive or profitable. And all that email, to boot…

This discussion will illustrate how forward-looking hoteliers develop their leading business strategies with actionable data, cloud platforms, APIs and collaborative technology. Explore techniques for data visualization across property portfolios. Learn how you can get quick sustainability wins under your belt by going paperless where it matters most.

Moderator:

Alana Baker

Ali Moloo

myDigitalOffice

Speakers:

Chris Green

Chesapeake Hospitality

Joe Reardon

Hotel Equities

Del Ross

Hotel Effectiveness Solutions

Sponsored by:

myDigitalOffice logo

10:45AM-
11:45AM

A4: SOUND ADVICE. A NEW APPROACH TO GUESTROOM NOISE
(Ottawa Room)

For years, hotels have tried various tactics to control noise, but complaints persist. Unwanted sounds irritate guests and disrupt their sleep, even long after they have otherwise adjusted to their new surroundings. The financial impact can be substantial. Dissatisfied guests are less likely to return to a property and more inclined to post a negative review online. Many properties have thrown good money after bad, pursuing structural fixes and purchasing quieter equipment—strategies that can cost thousands per room, but don’t address the root of the problem.

A new approach is needed that tackles noise from a different angle. We’ve studied guest rooms around the world and found that most actually suffer from the same issue we’ve successfully addressed in commercial offices over the last forty years.

Speaker:

Matthew Carter

Matthew Carter

MODIO Guestroom Acoustic Control

Sponsored by:

Modio logo

 

10:45AM-
11:45AM

A5: DEFINING THE FUTURE OF TOURISM SKILLS
(Hamilton Room)

Join Tourism HR Canada and the Hotel Association of Canada for an engaging, interactive session to discuss critical labour issues. Existing labour shortages are expected to worsen over the coming years and could be exacerbated if skills mismatches and employment gaps are not addressed. This session is a component of a much larger project that will see the development of a comprehensive FUTURE SKILLS FRAMEWORK that looks to redress the skills and labour mismatches and provide interactive resources that will assist job seekers, employers, educators and governments to better understand the skills and competencies employers are looking for and to assist job seekers in identifying the skills they have and how they relate to specific employment opportunities.

Speaker:

Calum McDonald

Calum MacDonald

Tourism HR Canada

Sponsored by:

Tourism HR logo

11:45AM-
1:00PM

NETWORKING BUFFET LUNCH WITH SPONSORS
(Plaza Foyer)

Sponsored by:

Best Western logo

 

1:00PM-
2:30PM

HAC’S TRAVEL INTENTIONS SURVEY & UPDATE FROM DESTINATION CANADA
(Plaza Ballroom AB)

Nik Nanos is back again, highlighting the results of the 2018 HAC Travel Intentions Survey. He will be joined by David Goldstein who will provide an update on the future opportunities for business growth. After their data-rich presentations, Suhana will dive deep with questions on tourism strategy and the broader political /economic factors impacting our industry.

Moderator: Suhana Meharchand | CBC News Anchor

Speakers:

Nik Nanos

Nik Nanos

Nanos Research Group of Companies

David Goldstein

David Goldstein

Destination Canada

2:30PM-
2:45PM

15 MINUTE INTERMISSION, WALK TO NEXT SESSION

BREAKOUTS: THE CHOICE IS YOURS B1, B2, B3 or B4

2:45PM-
3:45PM

B1: SEX TRAFFICKING - PROTECTING YOUR HOTEL'S REPUTATION, YOUR GUESTS AND EMPLOYEES
(Toronto Room)

The hotel industry has a unique and important role to play in the fight against sex trafficking. Hotel employees are often in the best position to see potential signs if they know what to look for. Learn more about this issue and how to protect your guests, your employees and your hotel's reputation. Lisa Cotton will bring insights from Covenant House Toronto’s work with sex trafficking survivors and the collaborative approach they bring to their hotel training sessions. Tania Ferlin from Meeting Professionals Against Human Trafficking will identify our role as industry professionals to help put an end to this human right's violation. This is an interactive session and audience participation is encouraged so bring your questions for a solution focused discussion.

Speakers:

Lisa Cotton

Covenant House Toronto

Tania Ferlin

Meeting Professionals Against Human Trafficking (MPAHT)

2:45PM-
3:45PM

 

B2: THE BIG SMOKE. HOW THE LEGALIZATION OF CANNABIS IN CANADA WILL IMPACT THE HOSPITALITY INDUSTRY
(Ottawa Room)

This session will discuss issues surrounding cannabis in the workplace, the distribution and use of cannabis in public and private spaces, and the potential impact on tourism and trade.
Questions will be taken throughout the discussion.

Speakers:

Narbe Alexandrian

Narbe Alexandrian

Canopy Rivers

Jason Arbuck

Jason Arbuck

Cassels Brock &  Blackwell LLP

Jonathan Sherman

Jonathan Sherman

Cassels Brock &   Blackwell LLP

Jonathan Sherman

Kristin Taylor

Cassels Brock &   Blackwell LLP

2:45PM-
3:45PM

B3: LEARN THE SEVEN SECRETS OF HOSPITALITY FINANCIAL LEADERSHIP
(Plaza Ballroom C)

Imagine how much more on track and profitable your organization would be if your managers could effectively communicate and plan your hotel’s financial budget and forecast in all areas.

When financially engaged department managers track results, adjust their spending and labor accordingly throughout the month —profits quickly and dramatically increase. Revenues, expenses, and payroll will no longer produce surprises. They will begin to produce predictable and consistent results month after month. That is the power of an aligned and engaged leadership team with a proven system to follow. Leadership is the key and having a proven system to elevate your results is what you need to ensure that the numbers are as important to your managers as guest service and colleague engagement. This session delivers the tools for creating a highly functioning team with communication around financial agreements, accountability, commitment and results.

Speaker:

David Lund

David Lund

Hotel Financial Coach

2:45PM-
3:45PM

B4: DESTINATION EMPLOYMENT: A LABOUR SOLUTION
(Montreal Room)

The Hotel Association of Canada (HAC) is leading efforts to demonstrate our industry’s commitment to hiring Canadians first. Destination Employment is a brand-new program that will mobilize at least 1,300 refugees and new Canadians into available hotel jobs in five key regions across the country. In partnership with Immigration, Refugees and Citizenship Canada (IRCC) and Tourism HR Canada, HAC will work with provincial and local labour market partners to employ newcomers in sustainable, long-term hotel jobs.

This informative panel session will explore the Destination Employment program as an important initiative for both the government and the accommodation sector. How can you benefit from this program? Join us to learn about this new solution to a long-standing labour shortage and how you can offer new Canadians meaningful, stable employment. It is a win-win for all parties involved.

Moderator:

Speakers:

David Clark

David Clark

Atlantica Hotel Halifax

Jon Kiely

Tourism HR Canada

Adam Morrison

Adam Morrison

Ontario Tourism Education Council (OTEC)

Corinne Prince

Corinne Prince

Immigration, Refugees And Citizenship Canada (IRCC)

3:45PM-
4:15PM

NETWORKING COFFEE BREAK WITH SPONSORS
(Plaza Foyer)

Sponsored by:

4:15PM-
5:00PM

FINAL PLENARY: THE FUTURE OF OUR WORKFORCE
(Plaza Ballroom AB)

The World Economic Forum says we are now entering the fourth Industrial Revolution, one where we no longer are taking steps, but leaps forward. Considering exponential integration of technology and accessibility of information being greater now than ever before, what stories are we telling to attract the right candidates to the workforce? More so, how are we finding purpose in the work we do and happiness in the lives we live? In his presentation, Eric talks about the importance of community and belonging at work. The conversation about the future of work is bigger than Millennials and generations and spans wider than technology and workplace aesthetic- it is about people and creating a life each of us can enjoy living through the work we do.

Speaker:

Sponsored by:

5:00PM-
5:15PM

CLOSING REMARKS & PRIZE GIVEAWAYS
(Plaza Ballroom AB)

Speaker:

5:30PM-
7:00PM

SIP + SOCIAL: INSPIRED BY WOMEN IN THE HOTEL INDUSTRY
(Sohana Room)

Canada’s hotel industry will move the needle forward on equity, inclusion, and diversity together. Join us for an evening of meaningful conversation and celebration. All delegates are welcome.

Speaker:

Christine Lapierre

Leader in Motion & Women of Influence Advancement Centre

Sponsored by:

 

 

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