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Alison Evans

Interim President | Hotel Association of Canada

Alison Evans is a seasoned executive with almost 25 years of public, private and not-for-profit leadership experience. Her passion is creating synergy between an organization’s vision and the stakeholders, customers, and public who are essential to its success.

For the last decade, Alison has been an instrumental contributor to senior management teams, most recently as a Vice-President on the Executive at CHEO, the pediatric health centre of Canada’s capital. There she led a 22-person team and portfolio that included communications, advocacy, innovation programs, media relations, health education, audiovisual production, the 500+ person volunteer program and information services.

As Director of Corporate Public Affairs for Egg Farmers of Canada, Alison championed the Canadian egg industry and the beloved Get Cracking brand. Through advocacy, public and stakeholder relations and cutting-edge campaigns, her teams ensured public trust in Canadian producers remained high in the face of international trade negotiations and other pressures on the industry.

Prior to joining EFC, Alison worked for more than a decade on behalf of Canada’s universities, promoting the value of higher education and the benefits of university research. At both Universities Canada and the Federation for Humanities and Social Sciences, she advocated for the value of all disciplines and investments in an era of increased targeting and competition for funding.

Earlier in her career, she worked in the high technology sector, gaining valuable experience as a marketer and corporate brand manager, working with some of North America’s largest agencies and designing co-marketing and partnership programs.

Alison is a proud graduate of the University of Guelph and is committed to lifelong learning, having completed many courses, diplomas, certificates—most recent of which was the Niagara Institute’s Leadership Development program. Outside of work she spends time with her two sons, playing sports or coaching, volunteering and travelling.

 

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