With over 30 years of experience in the retail, hospitality and tourism sectors, Royce has focused the last 15 years of his career in senior leadership roles at the national, provincial, and now civic level of destination management organizations.

As the President and CEO of Destination Vancouver, Royce is a Team Member and leader of the city’s official destination promotion and management organization. Joining the team in 2020, Royce and team have transformed Destination Vancouver into a more agile and innovative organization that collaborates with partners to build a powerful visitor economy for Vancouver. Notable recent wins for Vancouver through partnership have been Grey Cup, Juno’s, Invictus Games, FIFA and Web Summit.
Before that Royce developed extensive experience working in corporate, franchise and a start-up business in operations, sales, and marketing in various leadership roles.
Royce volunteers on Destination British Columbia’s Tourism Marketing Committee, Expedia Media Select Advisory Board, and Downtown Van BIA Board Member.