Peter C. Yesawich is Vice Chairman Emeritus of MMGY Global, America’s leading marketing, advertising and public relations agency specializing in serving travel, leisure and entertainment clients. The agency represents clients in every category of the travel industry through offices across North America, Europe, the Middle East and Asia.
MMGY Global is an integrated marketing communications company renowned for its strategic thinking, breakthrough creativity and innovation in marketing practice. The agency’s Insights group is regarded as one of the most respected sources of market intelligence on the emerging travel habits, preferences and intentions of Americans and authors the acclaimed Portrait of American Travelers® and travelhorizonsTM surveys.
Yesawich is a frequent commentator on travel trends in such publications as The New York Times, Los Angeles Times, Wall Street Journal, USA TODAY, Time and Newsweek, and on the CNN, CNBC, MSNBC and BBC World television networks. He is also a frequent contributor to National Public Radio.
Yesawich is the recipient of the World Travel Award from the American Association of Travel Editors, the Albert E. Koehl Award from the Hospitality Sales & Marketing Association International (HSMAI), the Silver Medal from the American Advertising Federation and the Spirit of Hospitality Award from the Destination Marketing Association International (DMAI). He was named one of the “25 Most Extraordinary Marketing Minds” by HSMAI and is a former member of the board of directors of the Travel Industry Association of America. A frequent contributor to trade and professional journals, he is also co-author of Marketing Leadership in Hospitality and Tourism published by Prentice-Hall.
He received three degrees from Cornell, including a doctorate in psychology, and is a graduate of the Advanced Management Program at Yale.