Program 

**Program is subject to change**

 

Wednesday, May 22

 

 5:00PM - 6:30PM

Welcome Reception
 

 

Thursday, May 23

 

8:00AM – 9:00AM

Breakfast

 

Location: Grande Place (8th Floor)

9:00AM - 9:45AM

HAC Opening Remarks

 

Location: Fortifications

Susie Grynol
Susie Grynol
Hotel Association of Canada
President & CEO

Tony Cohen
Tony Cohen
EVP & Partner, Crescent Hotels & Resorts
HAC Chair

9:45AM – 10:00AM

Speed Stats

 

Location: Fortifications

Breaking through the noise of industry data.

 
In this 15-minute session, our industry data partners will deliver the numbers (and what they mean) in a speed style presentation.

Emile Gourieux
Emile Gourieux
STR
Regional Manager, North

Nicole Nguyen
Nicole Nguyen
CBRE Hotels
SVP, Canadian Practice Lead, Hotels Valuation & Research

Monique Rosszell, AACI, MRICS, ISHC
Monique Rosszell, AACI, MRICS, ISHC
HVS Montreal and Toronto
Senior Managing Partner

Marsha Walden
Marsha Walden
Destination Canada
President & CEO

10:00AM–10:45AM

The Next 730 Days: What to Expect in Technology, the Economy, and the Future of Work

 

Location: Fortifications

 

History has shown that we can only accurately predict two years ahead, or 730 days. So, while many are sharing their 5, 10, 15, 20-year forecasts, often with conflicting ideas and notions, this keynote is your antidote. A clear, narrow-focused exploration of the forces shaping our near future and how leaders and organizations can better prepare for it.

 

Award-winning business and technology visionary Leonard Brody provides a data and research-driven look at this next critical period in technology, the economy, and the future of work, while also sharing proven best practices. This includes an in-depth exploration and analysis of:

 

  • The secret to an economic and technological pattern that has repeated itself over the last 300 years. Learn how to recognize and manage against it.
  • The future of work and retaining talent, including the myth of the Great Resignation and the future of the office.
  • The next chapter of AI and blockchain and its immediate applicability.
  • The next two years of the economy and the drivers behind it.
Leonard Brody
Leonard Brody
Multi-Exit Entrepreneur | Business and Technology Visionary

10:45AM – 11:15AM

Networking Coffee Break

 

Location: Grande Place (8th Floor)

11:00AM – 11:45AM

Breakout Sessions

GM Breakout: (Location: Ville Marie)
How AI can simplify your hotel work life 

Do you have multiple responsibilities as a GM? Join this session and learn how to boost your productivity and maximize each day. This interactive session, designed for GMs, will show you how to apply particular AI tools to streamline your tasks. 

Led by an AI specialist who knows the challenges of hoteliers, this crucial session will help you reclaim your time. 

 

Sustainability Breakout: (Location: Viger)
Emerging Trends in Green 
Sustainability experts explore how hospitality is affected by recent trends, such as the circular economy, carbon neutrality and sustainability certification, and how you can leverage these to make sustainability achievable for your property. 

 

General Breakout: (Location: Fortifications)
Data Deep Dive 
Dig in deeper! This interactive session will allow attendees to unpack what the data means and how the trendline might impact your property. Join us as our data experts break it all down. 

11:15AM – 12:00AM

CEO Workshop (Invite Only)

 

Location: Ramzay

 

The Ultimate CEO Roundtable - Disrupting the Hospitality Landscape 
This invite-only, closed-door roundtable is designed specifically for the boldest and brightest CEOs in the hospitality industry. Engage in unfiltered, peer-to-peer conversations with fellow industry leaders and leave no idea or topic off the table. This is your chance to share your insights, learn from others, and walk away with fresh perspectives and game-changing strategies to drive your business forward. Don't miss out on this one-of-a-kind opportunity to unleash the future of hospitality. We can’t wait to see you there. 

12:00AM – 1:30PM

Networking Lunch

 

Location: Grande Place (8th Floor)

1:30PM - 1:45PM

Destination Canada: Tourism Power Update

 

Location: Fortifications

Hear from Marsha Walden, President & CEO of Destination Canada, as she shares important tourism trends, industry growth opportunities and her organization’s 2030 Strategic Plan. 
 
According to a recent report from Destination Canada, Canada can achieve an extra $20B in annual tourism spending – if industry and other partners can work together to overcome barriers to growth. 

Marsha Walden
Marsha Walden
Destination Canada
President & CEO

1:45PM - 2:30PM

CEO Gameshow

 

Location: Fortifications

 

Nothing is off the table in this incredibly entertaining Q&A gameshow session featuring a panel of industry CEOs and hosted by HAC President & CEO Susie Grynol.  

2:30PM - 2:50PM

Networking Coffee Break

 

Location: Grande Place (8th Floor)

2:50PM - 4:00PM

Mastermind Session

Because hundreds of minds are better than one! 

 

Join forces with your peers during HAC’s interactive onsite Mastermind Session, to share perspectives and get to the heart of what matters to your business. Choose your topic, choose your table, share best practices: Mastermind!

  

Topics include: 

GM success: 

  • Best Practices: DEI 
  • Staff and Guest Safety: emerging issues 

Workforce: 

  • Best Practices: Recruitment
  • International workers – navigating the latest on foreign worker programs 
  • Working more closely with hospitality schools 

Global trends 

Getting involved in federal advocacy

AI and new technology  

7:00PM - 11:00PM

The After Party: A Reservation with Gregory Charles

Location: The Windsor Ballrooms

1170 Rue Peel #110,

Montréal, QC H3B 0A9

 

Friday, May 24

 

8:00AM – 9:00AM

Breakfast

 

Location: Grande Place (8th Floor)

9:00AM – 12:00PM

Hotel Workforce Hackathon: 
Collective action session with Deloitte Greenhouse 

Location: Montreal Ballroom

 

Your group mission: 

Informed by custom research from HAC and the Deloitte Future of Work team and guided by the Design Thinking experts at Deloitte Greenhouse, hoteliers will have three hours to tackle the toughest workforce challenges. 

Through AI, this event will empower real-time collective action on workforce growth that you can immediately take back to your teams. 

This session is designed to ignite your imagination and unlock creative potential. You will discover how other industries are already leveraging AI for breakthroughs in employee experience and productivity and work together as GM, CEO, owner, management company and supplier teams to address the problem. 

 
Be part of what will be the most talked about problem-solve session in the industry. 
 

How the day will work: 

  • Part 1: We will connect to our purpose, our collective journey, expert insights and the technology that will support us in our mission.  
  • Part 2: Having unpacked the problem, we will apply Design Thinking and prototype solutions that will address real challenges and opportunities.   
  • Part 3: With a fresh perspective and bold new ideas, we will share our most meaningful conclusions and commit, as a team, to future efforts. 

Want to know more about Deloitte Greenhouse and design thinking?

   

WATCH: https://www2.deloitte.com/ca/en/pages/about-deloitte/articles/deloitte-greenhouse.html

12:00PM – 1:30PM

Networking Lunch

 

Location: Grande Place (8th Floor)

1:30PM – 2:00PM

Closing Remarks

 

Location: Montreal Ballroom

Susie Grynol
Susie Grynol
Hotel Association of Canada
President & CEO