Program
Monday, June 16
2:00PM - 4:00PM
Workshops (Pre-Registration Required)
Private Label, Custom Spirits for Hotels
Check in: Westin Ottawa Lobby
Location: Fairmont Château Laurier, Zoe's Bar & Lounge
Indulge in an exclusive and immersive tasting experience, artfully curated in collaboration with the iconic Fairmont Château Laurier and the esteemed Dunrobin Distilleries. Savor the elegance of Dunrobin’s signature spirits—each a testament to refined craftsmanship and distinguished character. Delight in the sophistication of Émilie Vodka, the botanical grace of Lady Zoe’s Gin, and the bold, commanding presence of Lion’s Roar Whisky paired with some canapes.
Set within the grandeur of Fairmont Château Laurier, this bespoke experience invites you to journey through a symphony of aromas, and flavors. Keynote introduction by Mr. Patric Vincelette, Director of Rooms and Ms. Genevieve Dumas, General Manager of Fairmont Chateau Laurier, followed by a tasting led by Adam Malmberg of Dunrobin Distilleries and Karan Dhaliwal, General Manager, Zoe's Bar & Restaurant.


New Developments in Ottawa
Check in: Westin Ottawa Lobby
Location: Lansdowne Park
Lansdowne Park is a world-class attraction blending sporting venues, retail, restaurants, courtyards, heritage buildings, and public open space. Tour this entertainment district, situated in the heart of Ottawa. Learn about the evolution of Lansdowne Park and the City's redevelopment plans for the site, which include a new Event Centre, new Stadium Stands, and two new mixed-use towers and retail podium.
Other info:
This activity is an accessible one
Walking shoes, water and sunscreen are recommended



Hotel Sustainability Tour
Check in: Westin Ottawa Lobby
Location: Le Germain Hotel
Lace up your walking shoes and take a tour of hotels showcasing best practices for eco-friendly hospitality. Led by Green Key Global, visit certified properties, ask questions, and learn from sustainability experts.
5:30PM - 7:00PM
Delegate Registration & Badge Pick-up
Location: Governor General Ballroom Foyer
7:30PM
Nightlife Economy Walking Tour (Pre-Registration Required)
Location: Off-site
Meet in the lobby of the Westin Ottawa
Following the reception, join us for an evening walking tour with Ottawa's new Nightlife Commissioner (aka the “night mayor”) to discuss opportunities for growing the nighttime economy, destination development, and conclude with a creative cocktail.

Tuesday, June 17
HAC Conference Host

7:00AM
2K Walk
5k Run
10K Bike Ride
(Free)
Location: The Westin Ottawa Lobby
8:00AM
Delegate Registration & Badge Pick-up
Location: Confederation Ballroom Foyer
8:45AM – 9:15AM
HAC Opening Remarks
Location: Confederation Ballroom


President & CEO | Présidente et chef de la direction
Hotel Association of Canada | Association des hôtels du Canada
9:15AM – 9:50AM
Hotel Speed Stats
Location: Confederation Ballroom
Get up to speed with the key numbers shaping our industry. In this fast-paced session, we’ll deliver a high-level overview of the essential stats and indicators that every member needs to know. From the latest trends in visitor arrivals to revenue benchmarks and other crucial metrics, this session is all about the data that drives our decisions.
Speakers:

Senior Executive Director, Global Market & Brand Intelligence | Directeur exécutif principal, Marché mondial et Renseignements sur la marque
Destination Canada



SVP, Valuation & Advisory Services Group | Vice-présidente principale, Services consultatifs et transactionnels
CBRE Hotels
10:00AM –10:45AM
Thriving in Uncertainty: Navigating Political and Economic Impacts on the Hospitality Industry
Location: Confederation Ballroom
Join us for a dynamic panel discussion on the current political, economic, and geopolitical landscape and its impact on the hospitality industry. Our experts will provide insights into the recent developments, economic trends, and global dynamics, offering strategies for navigating challenges and seizing opportunities.
Moderator:

Panelists:

Senior Vice President, Corporate and Syndicated Financing | Vice-président principal, Financement d’entreprise et syndiqué
BDC

Partner & President, Crescent Hotels & Resorts Canada | Partenaire et Président, Crescent Hotels & Resorts Canada
CEO & Founder, Global Edge Investments | Président-directeur générale et fondateur, Global Edge Investments

11:15AM – 12:00PM
Breakout Sessions
Industry Stats Deep Dive: From Numbers to Strategy
Location: Confederation Ballroom
Take a deeper look at the data shaping our industry with the panelists from Speed Stats. This session dives into the key metrics, trends, and forecasts affecting the tourism sector, with time for strategic discussions on how to turn the numbers into opportunities.
Moderator:

Senior Vice President of Strategy | Vice-présidente principale, Stratégie
Business Council of Canada | Conseil des affaires du Canada
Panelists:

Senior Executive Director, Global Market & Brand Intelligence | Directeur exécutif principal, Marché mondial et Renseignements sur la marque
Destination Canada



SVP, Valuation & Advisory Services Group | Vice-présidente principale, Services consultatifs et transactionnels
CBRE Hotels
Sustainability – Saving Through Efficiency
Location: Provinces 1
Explore how smart, sustainable hotel practices are saving dollars and the planet.
Moderator:

Panelists:




12:00 PM – 1:30PM
Networking Lunch & Tradeshow
Location: Confederation Ballroom Foyer
1:30PM – 2:00PM
CEO Quickfire - The Strategy Edition
Location: Confederation Ballroom
Join industry leaders for a quick-fire session on strategy, trends, and long-term planning in this era of uncertainty. Of course, there will still be some skill – and humour – testing questions and a new winner crowned!
Moderator:

Independent Senator | Sénatrice indépendante
Alberta Rockies | Rocheuses de l’Alberta
Speakers:

Chief Operating Officer, North & Central America | Président-directure générale Amérique du Nord et Centrale
Fairmont


2:00PM – 2:45PM
Breakout Sessions
Bridging Borders: US Market Insights and Strategy
Location: Confederation Ballroom
Join leaders from Destination Marketing Organizations across Canada as they explore the challenges and opportunities coming from Canada’s largest international visitor market – the United States. With changing trade dynamics, gain valuable insights into their strategies for managing this key relationship.
Moderator:

Panelists:



Chief Executive Officer, Travel Alberta | Directeur général, Travel Alberta
Deputy Minister, Tourism and Sport | Sous-ministre, Tourisme et Sport
Winning the Talent War: Branding & Strategies for Employers
Location: Provinces 1
Learn from top marketing and workforce experts how to position your organization as a sought-after employer. This session is paced with actionable tips and creative strategies you can use to attract top talent – starting with your very next hire.
Moderator:

Regional Vice President & General Manager | Vice-président régional et directeur général
Fairmont Royal York
Panelists:

Partner and National leader, Workforce Strategy & Insights | Associé et leader national, Stratégie et perspectives sur la main-d’œuvre
Deloitte Canada


Account Director, Tourism & Place Branding | Directrice des comptes, Tourisme et image de marque
Alphabet®
2:45PM - 3:15PM
Networking Coffee Break & Tradeshow
Location: Confederation Ballroom Foyer
3:15PM - 4:00PM
Closing Keynote
Location: Confederation Ballroom

Risk Management, Forecasting, and Big Projects | Award-Winning Journalist | Bestselling Author
Gestion des risques, prévisions et grands projets | Journaliste primé | Auteur à succès
4:00PM - 4:10PM
Closing Remarks
Location: Confederation Ballroom

Partner & President, Crescent Hotels & Resorts Canada | Partenaire et Président, Crescent Hotels & Resorts Canada
CEO & Founder, Global Edge Investments | Président-directeur générale et fondateur, Global Edge Investments