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5:30PM-7:30PM

Welcome Reception & Exhibitor Networking 

Location: Plaza Ballroom Foyer

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Dive deeper into HAC’s bold 2030 vision and the priorities shaping the decade ahead. 

Location: Plaza Ballroom

A fast-paced briefing on policy wins, emerging issues, and the legislative changes that matter most to hoteliers. 

A candid conversation on political dynamics, government relations, and what’s ahead for the sector with political insider, Dan Moulton. 

Location: Plaza Ballroom

The hotel industry is no longer shaped by a single cycle, trend, or disruption. It is being reshaped by a collision of forces—geopolitics, technology, shifting consumer expectations, talent scarcity, climate risk, and new forms of competition unfolding simultaneously. This keynote helps hotel executives, operators, and asset owners embrace the future, challenge entrenched assumptions, and build resilience in a world defined by uncertainty.

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As global competition intensifies, Destination Canada has launched Aurora AI to give Canadian tourism businesses a sharper competitive edge and a clearer line of sight on ever-shifting market opportunities and risks, while also strengthening Destination Development across the country. Aurora AI transforms Canada’s national tourism data assets into practical, easy-to-use intelligence systems that empower operators, owners, investors, destinations and partners to make smarter decisions.

Gain insider perspectives on regional and global opportunities for 2026 with Executives from Destination Marketing Organizations across Canada. 

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A rapid-fire data briefing that cuts through the noise to highlight the performance trends, demand shifts, and investment indicators defining 2026. 

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Hotels across the industry are finding smart, practical ways to go the extra mile. Glean actionable insights from three standout case studies that showcase real-world wins in technology, guest and staff safety, and sustainability.

Profit Margins and Performance Benchmarking

How Sustainability Improves Hotel Performance 

Ending Trafficking Starts with Training

What’s moving the needle to attract new hotel investment in Canada? Industry, government and destination leaders break down the policies, incentives, and ideas that deliver results — quick showcases, a sharp moderated discussion, and Q&A. 

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Explore the workforce strategies every leader needs to attract, retain, and empower top talent in this forward‑looking discussion on building resilient teams, elevating workplace culture, and positioning your company as an employer of choice in a highly competitive labour market. 

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