Program
Wednesday, March 4th, 2026
4:00PM-5:30PM
Registration Opens, Exhibitor Set-up
Location: Plaza Ballroom Foyer
5:30PM-7:30PM
Welcome Reception & Exhibitor Networking
Location: Plaza Ballroom Foyer
Sponsored by

Thursday, March 5th, 2026
Conference Host:

8:00AM-9:00AM
Registration, Breakfast & Exhibitor Networking
Location: Plaza Ballroom
Sponsored by

9:00AM-9:25AM
Opening Remarks & 2030 Strategic Plan Launch
Location: Plaza Ballroom
Dive deeper into HAC’s bold 2030 vision and the priorities shaping the decade ahead.

9:25AM-10:00AM
Government Advocacy Update & Fireside Chat
Location: Plaza Ballroom
A fast-paced briefing on policy wins, emerging issues, and the legislative changes that matter most to hoteliers.

A candid conversation on political dynamics, government relations, and what’s ahead for the sector with political insider, Dan Moulton.

10:00AM-10:45AM
Keynote: Future-Proofing Hotels: Emerging Signals and Opportunities in a Changing World Conference
Location: Plaza Ballroom
The hotel industry is no longer shaped by a single cycle, trend, or disruption. It is being reshaped by a collision of forces—geopolitics, technology, shifting consumer expectations, talent scarcity, climate risk, and new forms of competition—unfolding simultaneously. This keynote helps hotel executives, operators, and asset owners embrace future, challenge entrenched assumptions, and build resilience in a world defined by uncertainty.

Sponsored by

10:45AM-11:15AM
Networking Break with Exhibitors
Location: Plaza Ballroom Foyer
Sponsored by

11:15AM-11:35AM
Data Intelligence for Future Proofing
Location: Plaza Ballroom
11:35AM-12:05PM
Tourism Marketing Insights: Local Markets, Global Ambitions
Location: Plaza Ballroom
Gain insider perspectives on regional and global opportunities for 2026 with Executives from Destination Marketing Organizations across Canada.
Moderator:

Speakers:




12:05PM-1:00PM
Lunch & Tradeshow Exhibitor Engagement
Location: Plaza Ballroom Foyer
1:00PM-1:30PM
Hotel Speed Stats
Location: Plaza Ballroom
A rapid-fire data briefing that cuts through the noise to highlight the performance trends, demand shifts, and investment indicators defining 2026.
1:30PM-2:00PM
Hotel Case Studies: Innovation and ESG
Location: Plaza Ballroom
Hotels across the industry are finding smart, practical ways to go the extra mile. Gleen actionable insights from three standout case studies that showcase real world wins in technology, guest and staff safety, and sustainability.
Profit Margins and Performance Benchmarking

Becoming a GKG Certified Property

Ending Trafficking Starts with Training

2:00PM-2:45 PM
Driving Hotel Growth: Investment Attraction
Location: Plaza Ballroom
What’s moving the needle to attract new hotel investment in Canada? Industry, government and destination leaders break down the policies, incentives, and ideas that deliver results — with quick showcases and a sharp, moderated discussion, and Q&A.
Moderator:

Speakers:

Director
Tourism and Culture Division, Ministry of Tourism, Culture and Gaming, Government of Ontario


2:45PM-3:30 PM
The Future of Hotels is Human: Workforce Planning
Location: Plaza Ballroom
Explore the workforce strategies every leader needs to attract, retain, and empower top talent in this forward‑looking discussion on building resilient teams, elevating workplace culture, and positioning your company as an employer of choice in a highly competitive labour market.
Moderator:

Speakers:


3:30PM-3:45PM
Closing Remarks & Takeaways
Location: Plaza Ballroom
3:45PM-4:30PM
Bon Voyage Reception
Location: Plaza Ballroom Foyer
