Program 

Wednesday, March 4th, 2026

 

4:00PM-5:30PM

Registration Opens, Exhibitor Set-up

Location: Plaza Ballroom Foyer

5:30PM-7:30PM

Welcome Reception & Exhibitor Networking 

Location: Plaza Ballroom Foyer

Sponsored by

Thursday, March 5th, 2026

 

Conference Host:

Madone Pelan
Madone Pelan
Luxury Hospitality Executive & Principal
Pelan Hospitality

8:00AM-9:00AM

Registration, Breakfast & Exhibitor Networking 

Location: Plaza Ballroom

 

Sponsored by

9:00AM-9:25AM

Opening Remarks & 2030 Strategic Plan Launch 
Location: Plaza Ballroom

Dive deeper into HAC’s bold 2030 vision and the priorities shaping the decade ahead. 

Beth McMahon
Beth McMahon
President & CEO
Hotel Association of Canada

9:25AM-10:00AM 

Government Advocacy Update & Fireside Chat 

Location: Plaza Ballroom

A fast-paced briefing on policy wins, emerging issues, and the legislative changes that matter most to hoteliers. 

Adrienne Foster
Adrienne Foster
Vice-President, Policy & Public Affairs
Hotel Association of Canada

A candid conversation on political dynamics, government relations, and what’s ahead for the sector with political insider, Dan Moulton. 

Dan Moulton
Dan Moulton
Partner
Crestview Strategy

10:00AM-10:45AM

Keynote: Future-Proofing Hotels: Emerging Signals and Opportunities in a Changing World Conference 

Location: Plaza Ballroom

The hotel industry is no longer shaped by a single cycle, trend, or disruption. It is being reshaped by a collision of forces—geopolitics, technology, shifting consumer expectations, talent scarcity, climate risk, and new forms of competition—unfolding simultaneously. This keynote helps hotel executives, operators, and asset owners embrace future, challenge entrenched assumptions, and build resilience in a world defined by uncertainty.

Estelle Métayer
Estelle Métayer
Competitive and Strategic Intelligence Expert

Sponsored by

10:45AM-11:15AM

Networking Break with Exhibitors 

Location: Plaza Ballroom Foyer

Sponsored by

11:15AM-11:35AM

Data Intelligence for Future Proofing

Location: Plaza Ballroom

11:35AM-12:05PM

Tourism Marketing Insights: Local Markets, Global Ambitions  

Location: Plaza Ballroom

Gain insider perspectives on regional and global opportunities for 2026 with Executives from Destination Marketing Organizations across Canada. 

Moderator:

Paul Hawes
Paul Hawes
President & CEO
British Columbia Hotel Association

Speakers:

Victoria Clarke
Victoria Clarke
CEO
Visit Mississauga

Ross Jefferson
Ross Jefferson
President & CEO
Discover Halifax

Alisha Reynolds
Alisha Reynolds
President & CEO
Tourism Calgary

Andrew Weir
Andrew Weir
President & CEO
Destination Toronto

12:05PM-1:00PM

Lunch & Tradeshow Exhibitor Engagement 

Location: Plaza Ballroom Foyer

1:00PM-1:30PM

Hotel Speed Stats

Location: Plaza Ballroom

A rapid-fire data briefing that cuts through the noise to highlight the performance trends, demand shifts, and investment indicators defining 2026. 

1:30PM-2:00PM

Hotel Case Studies: Innovation and ESG 

Location: Plaza Ballroom

Hotels across the industry are finding smart, practical ways to go the extra mile. Gleen actionable insights from three standout case studies that showcase real world wins in technology, guest and staff safety, and sustainability.

Profit Margins and Performance Benchmarking

Emile Gourieux
Emile Gourieux
Regional Director | Directeur régional
STR/CoStr

Becoming a GKG Certified Property

Akbar Kabir
Akbar Kabir
General Manager
Best Western PLUS Travel Hotel Toronto Airport

Ending Trafficking Starts with Training

Jim Stewart
Jim Stewart
Director, Human Resources
Chelsea Hotel, Toronto

2:00PM-2:45 PM

Driving Hotel Growth: Investment Attraction 

Location: Plaza Ballroom

What’s moving the needle to attract new hotel investment in Canada? Industry, government and destination leaders break down the policies, incentives, and ideas that deliver results — with quick showcases and a sharp, moderated discussion, and Q&A. 

Moderator:

Tony Cohen
Tony Cohen
Partner & President
Crescent Hotels & Resorts

Speakers:

Hayley Berlin
Hayley Berlin
Director
Tourism and Culture Division, Ministry of Tourism, Culture and Gaming, Government of Ontario

Christine Loth-Bown
Christine Loth-Bown
Vice-President
External Relations and Visitor Experience, Parks Canada

Jon Mamela
Jon Mamela
Senior Vice President
Chief Commercial Officer, Travel Alberta

2:45PM-3:30 PM

The Future of Hotels is Human: Workforce Planning   

Location: Plaza Ballroom

Explore the workforce strategies every leader needs to attract, retain, and empower top talent in this forward‑looking discussion on building resilient teams, elevating workplace culture, and positioning your company as an employer of choice in a highly competitive labour market. 

Moderator:

Beth McMahon
Beth McMahon
President & CEO
Hotel Association of Canada

Speakers:

Peter Lewis
Peter Lewis
Dual General Manager
Homewood Suites/Hilton Garden Inn Toronto/Mississauga

Wayne Smith
Wayne Smith
Director, Institute for Hospitality & Tourism Research
Toronto Metropolitan University

3:30PM-3:45PM

Closing Remarks & Takeaways 

Location: Plaza Ballroom

3:45PM-4:30PM

Bon Voyage Reception 

Location: Plaza Ballroom Foyer