This award is given to programs that develop a human resources culture that attracts, develops and retains highly qualified employees resulting in motivated staff who are able to generate new or repeat business, create goodwill among guests, provide special services, reverse negative public relations situations, and effectively solve guest complaints.
Faced with ever-changing market demands, hotel teams have turned to repositioning as a way to improve operational and financial performance. Awarded to a hotel owner, management company or General Manager who undertakes a major renovation, re-branding, or hotel transformation that capitalizes on the dynamics of a market.
At a time where internet distribution is at an all-time high, hotel yield and revenue management is changing so rapidly that it is difficult to balance the immediate needs of the business with the long-term positioning of the hotel. Awarded to the hotel revenue team who are all working together to produce exceptional revenue results.